Remaining in the vanguard of SEO developments is the savviest way to maintain digital relevance. With the SEO landscape perpetually shifting, it’s prudent to stay ahead of the curve. Otherwise, your brand is liable to lose momentum and, in turn, fade into nonexistence much like the SEO trends in years past.
If you’re looking to ascend the ranks alongside SEO professionals, here are five SEO trends in 2019 that you should both look out for and implement.
Introduce Video Content
Search engine optimization has long been associated with written content. While web design and development have their place in SEO, video content is making a splash with audiences. In fact, studies reveal that 54 percent of viewers yearn for more video-based content.
With the demand for video content increasing, marketers are cultivating new skills to accommodate the public. In an effort to meet rising needs, business owners are encouraged to create their channel name, incorporate channel keywords and add channel descriptions.
Researchers suggest that audiences are becoming more inclined to this subject matter because audio and written content are growing mundane. With that said, strategists are finding that more and more of consumers are responding positively to messages that inspire.
Prioritize Search Intent
Though an unusual prospect, keywords are becoming increasingly less relevant in SEO. Many are reluctant to believe this notion because keywords are the very foundation on which SEO was built. However, gone are the days of keyword stuffing, and upon us is the era of search intent.
Search intent is just that: browsing with a purpose. You want to give your audience something they unknowingly crave while catering to their inherent wants and needs. Search intent satisfies both of these demands. Given how novel this approach is, many industry professionals are unsure of how to adequately integrate it. The three pillars of search intent include navigation, information and transactions.
Navigation consists of where the data can be found. In other words, Facebook, login pages, etc. Information, on the other hand, is as straightforward as it appears: answers to common queries. Finally, the transactional aspect of search intent touches on the importance of performing web-mediated activities.
Employ Social Media Outlets
It’s no secret that social media has taken the masses by storm. Since its inception, social media has done nothing but flourish. If one platform dies out, another is sure to quickly take its place, overshadowing any memory of what once was. That’s both the beauty and horror of social media.
Without it, your brand is rendered irrelevant. With a social media presence, however, you gain clout. Feeding into this media craze may sound daunting, but it’s a surefire way to amass loyal clients. What’s more, social media is ubiquitous and appeals to various generations.
Not surprisingly, millennials are the most active social media users, coming in at 90.4 percent. Gen X is a close second at 77.5 percent, with baby boomers in last at 48.2 percent. Even still, the latter is no measly figure. If you’re keen to bolster your online image, make social media your best friend. Posting regularly and engaging with users will propel you to the forefront of your domain.
Consider Long-Form Content
While the phrase “short and sweet” is often tossed around in business affairs, this idiom carries no weight when it comes to your content. Believe it or not, long-form content ranks exponentially better than short-form content. However, it’s imperative that you make your content easily digestible.
The easier the information is to assimilate, the quicker it’s processed. In essence, you want your material to be lengthy and pack a considerable punch. Though this may seem like a tall order to fill, this is one instance where the task at hand is not easier said than done.
There are numerous tools available that’ll help you gauge the readability of your text. Better yet, most of these tools are free. If you don’t fancy yourself a writing aficionado, consider using these utensils. If your content is of high quality, it’s more likely to be used as a backlink. As a result, you’ll generate more sales and leads and strengthen your organic SEO rankings.
Create Smooth-Running Mobile Experiences
Trying to find one person in 2019 who isn’t infatuated with the latest technology is no simple feat. The fact of the matter is, most of our connections take place within the digital walls of a mobile device. An equally as undeniable truth is that mobile devices aren’t going anywhere anytime soon. In fact, they’re only advancing by leaps and bounds.
With that in mind, it’s critical that you make your website mobile-friendly. If a prospective client has difficulty navigating your site, they won’t hesitate to click off. In most cases, they’ll be thrust right into the arms of your competitors as your bounce-rate increases and your revenue decreases.
Some factors you’ll want to take into consideration include load time, page speed and graphics. If information is difficult to locate, read and access, you’re far from a shoo-in. Users who have an unpleasant mobile experience are 61 percent more likely to take their business elsewhere.
It’s always prudent to keep one finger on the pulse. As the industry continues to redefine itself, it’s wise to follow suit. If you’re looking to establish a permanent residency on the web, consider introducing the above SEO trends in 2019 into your business practices.