Blogging is about more than just writing compelling, engaging content. Of course, what you write matters a lot when it comes to blogging, but half of the battle is marketing that content. If you’re a blog writer or a content creator, marketing your work or your latest posts should take up the majority of your time.
However, promoting your content can be tricky. Many ads and promotional websites ask for a set amount of money consistently to promote your new and old blogs and keep them in circulation. However, this can be extremely costly if you’re either new to this world or short on funds.
If you want your desired traffic to engage with your content, you’re going to have to, firstly, flag some of the reasons why you are unable to get the traffic you want on your blog. A few reasons could be:
Often, bloggers don’t realize the value of promotion and how much it can do for their engagement. We’ve created a list of 21 ways to promote your blog for free.
Having a list of subscribers to your blog through email is an increasingly conventional way of reaching out to your target audience. An email list helps you get organic followers for your blog that have provided their emails, giving you consent to receive your content.
It is a method proven effective in terms of conversion and targeted marketing. So start to build your email list. You could, for instance, prepare a striking lead magnet to empower your audience to leave their email and become your fans. You can check this proven email list building strategy.
Send emails to your list weekly, monthly or just when you’ve published something new.
Touted as one of the most influential social media platforms, Pinterest is a world of topics and ideas that readers love to consume. Because of its aesthetic appeal, people turn to Pinterest for curating ideas. This can help you promote your blog and posts in a way that meshes perfectly with Pinterest’s content.
Form Pinterest pins or create idea boards to present your content on the platform.
To make the promotion effective, pin frequently and add an appealing description and call-to-action (CTA) to inspire clickthroughs. You can also use pins in your blog posts, which can increase the number of repins.
Get inspired by the example of Boostapps. They incorporate bright design and descriptions optimized for SEO.
You can use Instagram in a roundabout way to promote your blog by adding a photo to your feed for each new post and point readers towards your homepage URL in your bio.
You can use the images you’ve used in your blog on Instagram to create more interesting content. Make efficient use of Instagram’s caption option to write compelling content that lures the reader into opening the URL.
Your blog is likely targeting a specific audience. One of the easiest ways to get access to people interested in your content is to join Facebook communities for your particular niche and promote your blog here.
Answer questions people within the community might have and direct them to your website for more in-depth information. The key is to be helpful and provide value.
A catchy tweet that summarizes your recent blog post can attract people towards reading more of what you have in your blog. Make sure to retweet your tweet a few times so it moves to the top of the newsfeed more often.
But don’t just log in and promote your blog once a month – be persistent and share helpful tips with your audience at least a few times per week.
Also, tweet at the best times. According to research by CoSchedule, different social media platforms have different optimal times for publishing. You can gain more engagement by posting with the best times in mind.
RSS is a platform that acts as a hub for a large number of users worldwide. You can use the RSS feed to increase the chances of new readers seeing your content as the posts show up worldwide.
Ask people to comment on your blog posts if they’ve liked the content. A side effect of blog comments is a little extra traffic. If there are comments on the blog stating how well-written or well-researched it was, people are likely to check out your other work too, and maybe even subscribe.
Quora is used to either leave reviews or ask questions, and it’s one of the most popular forums. You can easily promote your blog by asking questions that are relevant to your blog niche. When you answer these questions, they’re not answered not just for one person but for many others who have similar queries.
The view-count under each comment in Quora can tell you how many times people have looked at your answers. There is a likelihood that if you promote your blog, your traffic will increase.
YouTube is a great platform to promote your blog through videos. It has more than 2 billion users! As video content becomes one of the most popular digital marketing tactics, it provides a great opportunity to expand your audience and use your target keywords in the video format, too.
If you regularly post YouTube videos or have an understanding of YouTube Advertising, you’re going to have a significant increase in traffic to your blog.
SEO is extremely important to any promotional content. You can target your audience by choosing the words they might use to search for a particular niche. Research the words you can use and construct your content accordingly.
Keywords get scanned by search engine crawlers, and then search engines display them to users searching for that word.
Consult on-page SEO checklists, do proper keyword research and don’t forget about search intent.
An image attracts attention. Most humans are visual learners and pictures appeal to them. According to Buffer, using visual content makes it’s 40 times more likely to get shared on social media.
People tend to skim articles and focus on the image to tell them what the article is saying, which makes choosing the right, copyright-free image extremely important. Add images to your blog posts as well as other content.
Create a professional LinkedIn group for your blog to either target a certain audience or look for influencers that might be interested in collaborating with you. Use status updates as another way to promote your blog.
This platform is one of the easiest ways to promote your blog for free. Submit your blog to the site and get followers looking for content in your niche. And each time you publish a new post, your followers will be notified through email. They can also find your newest content on Bloglovin’s home feed.
Make your content more exciting and engaging by creating podcasts around it. Talk about new things that are happening with your blog, things related to your content and create a relationship with your listeners, eventually plugging your product for promotion.
Join online forums to promote your blog in a bigger way. Many online forums have active engagement. People with similar interests talk about solving problems and ask for advice. People trust other people like them, so an online forum is a great community to spread the word to.
Find one that is closest to your niche and use the platform to promote your blog subtly. You will find bloggers, influencers and social media personalities discussing topics of common interest.
Use social media plugins, such as buttons on your blog that allow the readers to share your content on social platforms. This will get your blog promoted in many different circles.
As we previously discussed, humans are visual learners. Infographics are the most popular type of content – and they’re highly shareable.
If your blog talks about something that might be somewhat complex, use infographics to make these concepts easier to understand and digest. They grab attention and interest from the readers and have been proven to add value to the blog.
If you have time and effort to put in your blog, you should consider writing a short eBook – specifically one that will be available to all your readers. It can act as an all-encompassing guide about the topic they want to learn about, and they won’t have to read multiple blogs to get the information they’re looking for.
How does it work? An eBook or any other free perk is a powerful lead magnet – your visitors would be willing to leave their email to get it. You can share helpful information while providing links to your blog posts in the lead magnet. Double benefit!
When you type in a question, you often see Yahoo! Answers pop up as the first link. You can promote your blog by searching for questions related to it and then giving useful answers to those questions as well as plugging your blog.
Your blog most likely talks about something you can leverage as a way to collaborate with other blogs in the same niche. If not, maybe you could find an interesting angle that allows you to collaborate with not-so-similar blogs. Partnerships allow their traffic and yours to look at both pieces of content, inevitably increasing the traffic of both – it’s a win-win. You can try to:
If you’re connected to multiple blog platforms, you can expect blog syndication to work in your favor. Blog networks like Huffington Post or Forbes will allow a popular blogger to post their blogs.
Here is a detailed content syndication guide you can refer to for some tips.
This blog post includes a ton of information and practical advice. You don’t have to use all the methods we have listed above. Instead, make sure you stick to some of them and use them consistently and strategically to promote your blog.
Simply find ideas that will work the best for you to promote your blog.
Good luck with your content distribution tactics!