SEO is a complex beast; it’s easy to learn the basics, but it’s hard to master the metrics that affect your site. It’s also distressingly easy to make changes that have a negative effect. Avoid these pitfalls; make use of this simple list of ways to improve your site ranking.
Link juice is a powerful, important part of SEO. If a site doesn’t have a good reason to link to yours, disavow the link. Likewise, if you don’t have a good reason to link to another site, perhaps reconsider the link.
An SEO-focused title with a keyword included is a little boost to each page. You don’t need to include your brand name in the title; your page content takes care of that.
Even if a page is an old, valuable resource full of evergreen content, take the time every couple of months to spruce it up. Constantly refreshing your content on a rolling basis adds relevancy to your site according to Google.
Links are powerful, so use keywords as anchor text. It’s an extra bit of keyword power you can add to every link you make, even internal page-to-page links.
Mentioning “our store in Orange County” is more effective than just mentioning “our store.” Local SEO is gaining power each year.
Use full phrases, not just keywords. Often, your location will be part of the phrase, so combine this with the previous tip for a double whammy in SEO power.
Image descriptions with keyword inclusion are a great, subtle way to add power to your SEO; and most people don’t even notice. It’s pure power for the search engine.
It doesn’t matter how nice the layout looks.Frames are the death of SEO, they’re a pain for a user to navigate and they’re annoying to troubleshoot when something goes wrong.
You can also share them on Google+ for an additional bit of social power.
Post new blogs or pages at least two or three times each week. A constant stream of high quality content is virtually required for modern SEO.
Too many instances of your keyword in your text will flag your site for keyword stuffing, which can lead to severe SEO penalties. Never try to hide keywords in invisible text or in list form in meta data. Keyword spam is a serious issue and comes with serious penalties.
Users love a consistent link back to category pages and your home page, and it reflects well on usability ratings. Usability, in turn, is another metric used to calculate your page authority.
Links in e-mails are clicked with reasonable regularity, and your e-mail readers are an interested audience. Such links can be very useful for sharing new and important content.
Links from .edu domains are generally considered very authoritative and convey quite a bit of power.
It’s also a very effective tactics. Use linkbait titles and comments to entice user discussion, which further spreads your content.
You should always be monitoring changes in the search algorithms and content rules. Make sure your site is always up to par for the best SEO value.
Their voice, when responding to customer comments or posting important blogs, is a huge factor in authority and credibility. Word from the owner in SEO is as powerful as the Word of God.
This disables personalized search, so your results aren’t skewed according to what you want to see.
That way, if someone scrapes your site, the links still reference your pages. This will benefit you for a short time, until the scraper is penalized, at which point you disavow the incoming links.
Facebook, Google+, LinkedIn and the other big sites are all important tools for growing your page authority. Many times, users will check for a Facebook account to see if your company has a legitimate presence.
This enables Google to index and search your images, which helps your site be found by searchers looking for related images.
If you have any hope at all of your pages going viral, users need an easy way to link to them. Clicking a social share button is far easier than copy an pasting a URL, and more likely to work.
Consider adding a regular video blog, podcast, image slideshow or news service to your repertoire. These forms of content are all valuable, but they’re harder to produce than blogs so you have less competition for the space.
Older sites have more authority, and there’s no way to boost that measure artificially. Frequently changing your domain or site design can have negative effects. Don’t expect a new property to boost to the top of SEO rankings without an empty niche.
With these tips at your command, you have a good beginner’s guide to enhancing the authority and ranking of your website. Bear in mind that Google does occasionally change their search metrics, but many of the basic tips remain the same. Quality, frequent content in a variety of media formats, shared on numerous sites and optimized for individual keywords — it sounds like a lot, but it’s easy to do when taken in stages. Don’t rush SEO; it’s a recipe for failure. Building your reputation and authority takes time, both online and off. Be willing to invest that time.