3 Types of ROI You Can Expect From Influencer Marketing

Brian Mechem
Published Jun 04, 2019 by Brian Mechem in Social Media Tips & Resources
The views of contributors are their own, and not necessarily those of SEOBlog.com

Influencer marketing has started catching the fancy of every marketer out there. The simple reason for this is that it’s extremely effective and helps brands reach their target audiences with ease. This is perhaps the reason why the total amount spent on it on Instagram in 2018 was over $1.5 billion.

However, with so much money being pumped into this form of marketing, there has to be a good return on it as well. Let’s find out how much ROI influencer marketing can give you and in what forms.

1. Brand Awareness

When you collaborate with an influencer, you get direct access to their audience. This audience is usually highly-engaged and swears by the influencer’s recommendations. You can increase your reach in this manner and increase your brand awareness.

For instance, a frozen foods retailer in Iceland partnered with mom influencers to increase their brand awareness. After the campaign, their approval ratings shot up from 10 to 80%!

2. Revenue

The most apparent form of ROI from influencer marketing is in terms of revenue. You can collaborate with influencers to promote your products and push their audiences to buy them.

A survey found that for every $1.29 that was invested in influencer marketing, brands were able to generate $11.38. That’s an ROI of almost 11X.

3. User-Generated Content

Through influencer marketing, you can get unique user-generated content developed by the influencers. This can be further shared on your social media handles.

Additionally, the influencer can motivate their audience to create content around your products too. This content can then be repurposed and used for your social media campaigns as well.

If you want to find out the perfect recipe for a successful influencer marketing campaign, check out this influencer marketing ROI infographic by Grin


The ROI of Influencer Marketing

Image courtesy: Grin.co

Written by Brian Mechem

Brian Mechem
Brian Mechem is COO and Co-Founder of Grin, a software solution for companies who run influencer marketing programs. Grin's software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.

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