4 Advanced Ways to Improve Your Website Traffic Through SEO

Brand visibility has become one of the key factors to ensure your business’s success. Too many companies show up every day and compete to gain the attention of your customers. They have established their brand names in each industry field and search engine recognition to blow you right out of the water. 

Your brand’s organic reach is pivotal if you want to build credibility, attract more customers and keep your existing customers interested. This is precisely why brands continue investing in better SEO strategies every year.

No matter your industry, you need to continuously refine your digital presence so you gain greater visibility on search engines. Your audience must be able to find your products and services online across search engines. Better yet, make sure your website appears at the top of the search results and you’ll stand a better chance of your potential customers visiting your website and spending time on it.

To make your business more relevant to search engines and in the eyes of your customers, use the following advanced SEO methods.

1. A New Take on Keywords

To understand the game and to get to know your demographic even better, you should take a look at your competition. They are the ones stealing your prime spot in search results, who have enough experience to keep their customers hurrying back to their website for each new blog post. So, why not learn from the best in business? 

Start by researching the keyword distribution and usage across your most successful competitors’ sites. For that purpose, use the SEMrush tool, which analyzes the website of your competitor.

Cross-reference your results with the ranking of the keywords you discover by doing a Google search – this will give you a good idea of the key phrases your competitors use to attract website visitors successfully. 

Take it a step further by exploring your competitor’s link portfolio: who links back to their content? Do they have long-standing collaborations with certain reputable websites to publish guest posts and infuse them with their own links, too? It’s time to find your own credible collaborations. Start building your link portfolio by crafting content that will inspire backlinks to your most successful posts. 

2. Make the Most of Your Infographics

Some marketers don’t emphasize the use of infographics in the role of optimization as they are seen as pure images by search engines. This means you’re deprived of the opportunity to insert keywords into the text. However, there are digital marketers who know how to maximize their visuals to attract better organic reach and direct more people to their website. The second group of marketers have the right idea. 

Infographics are fast becoming one of the most branding-friendly, consumable ways to present complex information your brand’s unique voice and position. These nifty graphics help you to position your company as a key authority figure in your industry. The power of appealing imagery and brand colors paired with stellar content transforms infographics into a powerhouse of SEO potential. 

To utilize that potential, agencies like Infostarters provide infographics design to ensure the perfect balance of branding and quality research in every single content piece they create. Aim to create infographics that give a unique point of view, provide data-backed statistics and conclusions and make your business as memorable as possible. Use the heading outside of the infographic to add keywords, also name the file with keywords so that search engines can recognize its relevance and cite your resources to boost credibility – Google loves credibility!

3. Refine Your Website Optimization Efforts

Most of your SEO strategy should focus on keywords and content optimization. However, your entire website is loaded with SEO opportunities apart from keywords, if you know where to look. Google appreciates sites that make an effort with the finer details of SEO. These tactics include optimizing H1 tags, title tags and meta descriptions. Google will consider the length of your blog posts as well as the quality of your content. How you name your files and the description of your images also matter as well as the quality of your internal and external links and a fast loading speed.

All of these little factors play a role in bumping your website up the search results ladder. When you’re at the top of the search results you stand a greater chance of positioning yourself in front of potential new customers. Keep in mind that these factors often change. For instance, Google once loved and rewarded articles no longer than measly 600 words but now you need to shoot for double that word count (and then some). Add bullet points in your content pieces for better navigation and graphics to illustrate your points. Stay informed and keep learning about the latest trends so you can continuously optimize your website – SEO never really stands still.

4. How Mobile Are You?

Approximately half of the global web traffic comes from mobile devices, making your customers’ smartphones an equal player in the SEO game. Without delving into the complexities of Google algorithm changes, you should also know that the search engine ranks your mobile site’s version as the primary one, not the desktop version. Both of these facts have been pushing companies to look at their mobile presence from a different standpoint and to invest more effort to refine it.

Such relevance of mobile is enough to drive more companies to fight for that prime spot in the search results for various keywords and phrases, but predominantly on mobile. To do that, you need to make sure that each aspect of your website is not only mobile-friendly but mobile-perfect. Each image needs to load quickly and seamlessly, and all of your content needs to be presented in a readable manner, quick to load and easy to navigate. The entire shopping and browsing experience must be free of intrusions (those pop-ups still annoy people) and an enjoyable user experience. Otherwise, you risk alienating search engines and website visitors in a single go.

Final Thoughts

To rank higher in search engines and improve your website traffic, you need to constantly refine your SEO strategy and introduce updated methods to better target your audience. 

The strategies listed above are not new. SEO strategies are evolving to reflect user trends and market changes and the sooner you embrace these steps, the better your chances of holding a top position in search results. Utilize SEO to give your brand a visibility boost and increase your website traffic. Ultimately you’ll inspire loyalty among your target demographic through a consistently strong search engine presence.