Do you want to learn how to create an easy and effective marketing plan for your home service business?
Whether you work solo or run a business with a big team, you want to keep your business in front of your customers all year long. So how do you accomplish that? It’s simple. Just take a look at these proven online tactics for marketing ideas for this year.
The quality of your email list depends on its accuracy. Get this: the huge number of contacts won’t matter if most of them are old or invalid.
So it’s important to go through your send list regularly and remove the incorrect, duplicate, or undeliverable addresses.
Be warned: if your emails get flagged as spam and make a lot of your readers unsubscribe, you can get your mailbox suspended.
Want to know a secret? Keeping your email database clean helps you to be more effective in your list segmentation and that has a direct impact on your social media marketing. In addition to that, a clean database improves your email deliverability.
So go ahead and keep your mailing list up to date. Expanding your reach is quite a challenge. Make it easier by doing it in a targeted way. A well-built email can be used to your advantage when expanding the business.
Having an effective email campaign can mean whether or not a home service company survives. During slow time, the simple push of a button can bring in a month full of work. That’s extremely important to companies that don’t have that enormous brand awareness. However, it’s not easy to produce a good amount of content for your email marketing.
So what’s the solution? Maybe hire someone to create the content for you? Yes, it can help, but you’d still have to schedule the sends and put together the email templates.
You may think that email is no longer an effective channel to get your brand in front of customers. Wrong! It just takes a lot of work to get it right. Email automation lets you enjoy scheduling software, custom content and clean data. The best part is that there’s no additional trouble.
You can easily remain relevant to your past and future clients with consistent and well-crafted emails.
There’s no better way to stay in front of your customers than keeping an active presence on social media. Remember to regularly update your pages with the most recent and relevant details about your company. That includes the services you offer, the opening hours and location. Let’s not forget that you should consistently update your cover photos. Why? It’s good to give yourself a fresh look, especially on the most popular platforms, namely; Facebook, LinkedIn and Twitter.
Your latest company information is important to maintain. But it doesn’t end there. You should also be prepared to keep up with regular posting, shares and tweets. OK, we know what you’re thinking. Doesn’t it take a great deal of work to manage every social media account in real-time? You’re right, it does! But there are tools to help with that. Buffer makes it possible to schedule the publishing of posts on any upcoming date. This enables you to keep your followers engaged while spending less time staring at the screen.
Did you know that your site can rank higher on Google if it’s mobile-friendly? That’s right, the update was announced by Google in 2015 and was quickly named Mobilegeddon. Although the disruptions to page rankings were not as enormous as expected, mobile-friendliness continues to help businesses reach more clients.
Just think about it:
By now, you’ll be wondering how your website measures up. It’s easy to check. Simply follow this link, enter your address and click “Test URL.” If everything’s good with the site, you’ll get a green notification saying “Awesome!” The best part is that you’ll also see an image of how your site looks on a mobile device.
But what if your website is not mobile-friendly? Here’s what you have to do:
Start by troubleshooting any server issues that could be preventing mobile responsiveness. You could also build an alternative site that’s more mobile-dedicated or upgrade your main site’s web design to be more responsive to mobile screens. Whatever you need to do, get your site mobile-friendly
Every business owner knows that the best way to grow is by referrals from past clients. This Nielsen study backs it up by reporting that 92 people trust recommendations from family and friends over any other forms of marketing.
Referrals are extra important for small businesses, who get 83 percent of their transactions by repeat business. Still not convinced you should set up a referral program? Think about this: 91 percent of clients would love to give referrals. But no more than 11 percent of salespeople ask for them. You don’t always have to ask verbally. All you have to do is provide your customers with a place where they could leave their referral leads.
Feel free to take a look at our solution to get new referrals directly to your inbox: an automated referral campaign program. It couldn’t be easier.
Remember: The key to gain new customers is to be active in your search for referrals. So go out there and seize your opportunities.
Search engine optimization (SEO) should be in the marketing tool bag of every home service pro. Getting started in SEO early on will make positioning yourself down the road a little easier. It will come in handy if leads ever freeze up because of a situation like we’re in today (COVID-19).
Google started a blog this week dedicated to the value and the importance of investing in SEO. If that doesn’t tell you something, nothing will.
Are you ready to use these ideas to give new life to your marketing strategies and get off to a great start? It’s your call. We know that the huge amount of marketing tips out there can easily overwhelm you. Don’t worry. Go put our marketing tips into action, analyze your results and watch your business thrive in 2020.