More and more businesses are run exclusively online. The competition between internet businesses is fierce. Therefore, it is crucial that you stay ahead of the game and have a user-friendly, attractive and share-worthy website.
The other benefit of having a site that looks and works better than the competition is that it also has better SEO and will usually rank higher as a result. Google keeps tabs on a lot of metrics which all play a part in how it decides to rank the site.
Here are some ways you can make your website stand out from the crowd, and boost your rankings in the process.
First impressions count, and appearance is everything when it comes to attracting customers to your website. A simple and clean but eye-catching website with interesting information will keep a browser keen.
Nothing will turn away an internet shopper quicker than a chaotic, ugly website. Use colors that complement each other, clear fonts and line spacing that avoids the page looking cluttered.
Make sure that spelling and grammar are correct and that any photos or pictures are clearly labeled. Have clear headings with relevant content included within them. Simple, informative and elegant is key.
What will ensure success is when people can navigate the site easily. Give them a search bar that will help them find the exact product or information to help them. Then, if you want them to take a specific action, they should be able to see exactly what they should do. Call-to-action (CTA) buttons should be right where they need to be so they don’t have to guess as to where to go next.
The content of your website is extremely important. Not only does it keep your customers interested, but it controls the visits or “traffic” to your website. Choosing specific words to use in your blog will make your website feature at the top of results on search engines such as Google.
Using an analytical app such as Google Analytics will monitor which keywords used on your website bring in traffic. You can then use them to ensure your website has the best content for eCommerce SEO.
What, exactly, makes content great? Simply put, it’s the content that people are looking for. If your content is thorough and helpful when people are looking for specific information, then this is good content. If you have a site that is irreverent and funny, then content that entertains is good for that niche or topic. Whether your content is perceived as good or not all depends on the type of site you have.
Google does reward good content even if it’s just a bot that is crawling your site. Although it can’t read, it can understand if your content is good by certain metrics. Time on page is important for Google to understand if people are finding what they are looking for.
Another metric is your exit rate. If you have a lot of pages that send people back to the search engine results pages (SERPs), then this is a sign that your content wasn’t what the searcher was looking for. This hurts your ranking even if you thought the content was well-written. If the content isn’t what the user is looking for, it doesn’t matter how good the writing is.
They say a picture is worth a thousand words, and this is undoubtedly true for websites. Clear, beautiful photos or pictures of your products will show them off and sell them to customers better than any slab of text can.
If you are selling a physical product, take photographs of it from all angles and ensure the images are well-lit and show intricate details, so the customer gets the complete picture of the item they are buying. Consider hiring a professional photographer to take the images for you, so they are truly irresistible.
Posting videos showing how you make your products or talking about the service you provide will also entice customers to your website. If your video is immensely entertaining or informative, shoppers may share the video with friends or post it on their social media platforms.
As a side benefit, videos keep people on your pages longer, which signals to Google that the user has found the content they are looking for. And this, in turn, will improve your ranking.
Also, if you have the video posted on another platform like Tik Tok or YouTube, you will also be sending traffic to your page. Google will take this signal as social proof and rank the article higher. Not only that, but you will be taking two spaces on the front page which will help your click-through rate (CTR) – yet another signal to Google that your page should rank higher.
The majority of people now surf the internet on their phones or tablet, so your website must work well on these devices. Optimizing your website for mobile phones will not only improve the experience for your customers but will boost your search engine optimization rankings too.
Your site needs to be responsive so that it is easy for people to read and navigate. Test that it is mobile-friendly before you launch, as this is an essential step in your SEO toolbox. When your mobile site has too many elements that overlap or the text is too spread out then this makes people click away.
This is especially important if you have an eCommerce site on which you are accepting payments. Trust is a big factor, and if your mobile site is hard to navigate or looks spammy, this is a major distrust signal. You’re not likely to convert many customers on mobile.
The UX should be simple, clean and smooth for the user to want to read more or come back to the site again in the future. Failure to take mobile into account will doom your site.