The fact that Instagram has more than 800 million monthly users, no business-minded person could ever ignore it. In 2019, it’s clear that for business-to-business brands, Instagram needs to be a part of our marketing strategies.
Moreover, thousands of small businesses and several high-profile business-to-business firms use Instagram to propel their brand awareness, get engaged with their followers and — most of all — to entice their audiences and get new clients.
To help your business-to-business Instagram strategies in 2019, here are some applicable tips you can start executing now:
1. Use Authentic and Updated User-Generated Content
This time, let’s get the best real-time results and set aside those staged marketing photos. It’s obvious that in this type of market, your prospects, leads and audiences want real and organic details of your content that is providing a personal peek of your business, company lifestyle and the products you offer.
We can show the legitimacy of our content by creating real-time content, most especially if you do live video or live streaming, it’s 100% authentic. It is putting a strongly needed human feature to B2B brands, and it’s a great way to form a sincere connection with your audience and prospective clients. The content that’s exceptionally professional-looking sometimes comes off as passionless and scripted. Customers want to know that behind the brand, there are real people and genuine stories.
2. Be Speedy, and Blend In
Instagram really makes our lives simple, and it is incredibly easy for you to post photos or videos from your phone through its application. Just launch the application and you’ll see the add button, then simply press it and choose the best-captured photo or the best-recorded video that you want to upload. It’s that easy to do.
The good thing about this is that there’s no need for you to spend too much time designing content. You can upload diverse content anytime and anywhere, even without having to plan ahead or use professional editing. Uploading a variety of content will not only appeal to different audiences, but it also exhibits the different cultures of your business. For sure, no one spends their whole day staring at those pictures and quotes on Instagram.
3. Get Yourself Involved in the Niche You’re Growing
Instead of just taking a glance through the window to see what’s going on inside, why not join the party?
Similar to what we are doing on any other social media sites, it’s consequential that instead of just posting content to your feed you also need to get involved in the extensive discussion. It works best if you answer your followers when they leave a comment. Take some time to view other Instagram profiles, browse around, like other content and leave a helpful comment to posts here and there.
It’s basically a give-and-take process: The more you engage others, the more they’re likely to engage with you.
4. Take Advantage of the Link in Your Bio
Since Instagram doesn’t allow us to link to websites through the captions of posts, there is an option to put one in your bio section. You can insert up to 150 characters in your bio and can include a link. Your bio is the absolute best real estate for a link to your present-day blog post or offers. There are tools (such as Linktree) you can use to generate custom links that incorporate a page with additional links, letting you share as many as five links and get the best out of your bio content.
As an alternative, your Instagram Stories are also an inordinate way of placing key links with your content. The disadvantage is that it will disappear after only 24 hours. This may be a limitation, but still it’s a tremendous tool to use to give real-time offers and merits.
5. Tell a Story About Each of Your Posts
To be able to build large audiences, a business should be telling the most captivating stories of what they are posting on Instagram. As a business owner, we have a goal that is to entice people to our business and have them engage with us. With that being said, we need to do our part by regularly doing visual storytelling that slashes through all the noise on Instagram.
Be limitless and creative. Don’t focus too much of your attention on your mainstream photo and video feed. Instagram’s Stories feature permits you to produce a slideshow or notions of photo or video. When stretched together, tell a story and impart your audience with an experience to make it more personalized.
6. Don’t Give All Your Focus to Vanity Metrics
Vanity metrics are still important but they don’t tell the whole story. While getting an increasing number of clicks and likes are advantageous, it’s still not a guarantee the right people are enticed by your content. Instead, observe and find indicators of authentic engagement. Check out the people commenting on your posts as well as the new followers of your niche. These two are benchmarks that will give you a better estimation of how well you’re doing to attract new audiences and engage with your followers and let you know how much exposure your business is now getting through Instagram.