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Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility.com, one of the leading SEO companies in the United States.

Articles written by Amanda DiSilvestro:

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Links have long been the foundation of SEO, ever since the very beginning of Google. Links connect the web; every site is an anchor point, every link is a line drawn between two of them. It makes sense that more links to a site would i…
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Most of us – and by “us” I mean website owners with blogs – are generally concerned with traffic across our sites. Traffic is an indicator of audience. It’s an indicator of performance. It̵…
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There’s a surprising amount to consider with the use of color on your website. Are your colors consistent? Do they match your branding? Are you using strange gradients or bizarre shades in different parts of your site? Mo…
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You’ve seen it before, though perhaps you haven’t noticed what you’re seeing. Sometimes, when you perform a Google search, you’ll see a search result that has something a little different about it.…
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A fast server response time is one of the most important factors for site load speeds. It doesn’t matter how smushed your images are, how compressed your scripts, if the server takes seconds to respond. To a certain extent…
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You probably know this already, since you’re looking for alternatives, but Screaming Frog is a very valuable tool for marketers, especially those looking to audit their website.  It’s a search spider, mea…
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Links have long been the foundation of SEO, ever since the very beginning of Google. Links connect the web; every site is an anchor point, every link is a line drawn between two of them. It makes sense that more links to a site would i…
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Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they ar…
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When was the last time you looked at your backlinks? I’m not just talking about the ones sending traffic to you, showing up in your referrals list. I’m talking about the links that have sat around for a while, the link…
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Infographics are still a pretty good marketing technique, providing two things: first, your infographic is compellingly created, and second, that you are able to spread the graphic and link around to relevant sites. In order…
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