Written by Dan Virgillito

Dan Virgillito

Dan Virgillito is a freelance content strategist with a passion for good storytelling and all things digital. He lived in the Netherlands, Poland, England and Sicily. Say hi on Twitter.

Articles written by Dan Virgillito:

I’m going to do something a little unusual here; rather than spend a couple thousand words talking circles around a topic before I answer it, I’ll give you an answer straight-up. Does Google penalize a website when…
SEO encompasses a wide range of small and large signals that all mix together into one big stew. You can think of your content as the meat, the site design as the broth base, and so forth. Yet no stew is complete without spices, and in…
Dwell time is one of those metrics you’ve probably heard of, and you might even think you understand, but you probably don’t. A ton of people make assumptions about what it is based on their knowledge of vocabulary,…
If you’re here, it’s likely that you already understand the need to audit your backlinks and disavow the bad ones. It’s also likely that you’ve gone through to do it, and you’ve reached the reas…
Before we begin, I want to say two things. Yes, sometimes upon switching to HTTPS/SSL security on your website, you will experience a drop in rankings. Yes, you absolutely, 100% should implement SSL on at least part of your site.…
Wikipedia is an interesting case when it comes to SEO. On the one hand, they’re an incredibly massive, high profile site full of authority. They have authority in a web sense, and authority in a factual sense. They’…
There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing. The usual URL format…
A lot of writing about marketing goes into the technical aspects of creating a website and posting content, but there’s more to the world than just technicalities. One thing people often miss is one of the most foundation…
Back in 2011, Google released an algorithmic update called Panda, and in the five years since, it has become one of the backbones of Google’s web search. Panda, and many of the tertiary algorithms surrounding it – t…
Amp pages are a type of page created using rules from the AMP system. AMP stands for the Accelerated Mobile Pages project, which is spearheaded by Google and a coalition of other entities attempting to make the web a better place f…