Written by Dan Virgillito

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Dan Virgillito is a freelance content strategist with a passion for good storytelling and all things digital. He lived in the Netherlands, Poland, England and Sicily. Say hi on Twitter.

Articles written by Dan Virgillito:

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404 pages are considered by most to be an extremely bad sign. Although they are commonly called errors, they are technically the page that shows up when a website is not able to perform a request. The most common action that result…
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If you’re familiar at all with Google’s ad system, you’ve almost definitely made use of the keyword planner. It’s one of a handful of tools Google provides to help you identify various pathways to adv…
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Before we begin, I want to say two things.Yes, sometimes upon switching to HTTPS/SSL security on your website, you will experience a drop in rankings. Yes, you absolutely, 100% should implement SSL on at least part of your site.…
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If you’re familiar at all with Google’s ad system, you’ve almost definitely made use of the keyword planner. It’s one of a handful of tools Google provides to help you identify various pathways to adv…
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Legal action is a fact of life in any society with a legal system. Running a business means you’re a potential target for legal action. So does existing as a citizen in that society. Even sovereign citizens are beholden to t…
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I’m going to do something a little unusual here; rather than spend a couple thousand words talking circles around a topic before I answer it, I’ll give you an answer straight-up. Does Google penalize a website when…
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SEO encompasses a wide range of small and large signals that all mix together into one big stew. You can think of your content as the meat, the site design as the broth base, and so forth. Yet no stew is complete without spices, and in…
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Dwell time is one of those metrics you’ve probably heard of, and you might even think you understand, but you probably don’t. A ton of people make assumptions about what it is based on their knowledge of vocabulary,…
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If you’re here, it’s likely that you already understand the need to audit your backlinks and disavow the bad ones. It’s also likely that you’ve gone through to do it, and you’ve reached the reas…
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Wikipedia is an interesting case when it comes to SEO. On the one hand, they’re an incredibly massive, high profile site full of authority. They have authority in a web sense, and authority in a factual sense. They’…