About The Author

Joseph Trusty

Joe Trusty is a published author, serial Internet Entrepreneur and CEO of Pool Marketing, a digital marketing agency encompassing brands such as Pool Magazine and Pool Contractor and many others. Joe has helped Fortune 500 companies increase their revenue by hundreds of millions of dollars using his sound SEO advice and marketing strategies.

Posts By the Author

Why You Need to Know All About YMYL and E-A-T

Oct 29, 2020 by Joseph Trusty

Google is constantly expanding its algorithm to include solid authorit...