About The Author

Lesley is a writer and editor who has written for industries like eCommerce, travel, publishing and digital marketing. A lover of language and storyteller at heart, she enjoys using compelling narratives that engage her readers, no matter the subject.


Posts By the Author

SEO News You Can Use: SEMrush Study Reveals Fascinating Traffic Growth Statistics

May 10, 2021 by Lesley Marchant

It’s no secret that the pandemic has affected virtually every facet ...

SEO News You Can Use: Apple’s App Tracking Transparency Feature Is Live for iOS Users

May 03, 2021 by Lesley Marchant

Apple has officially done it: iOS 14.5 is live, bringing with it the c...

SEO News You Can Use: Page Experience Update Postponed to mid-June

Apr 26, 2021 by Lesley Marchant

There we were, spending months and months optimizing our websites for ...

SEO News You Can Use: DuckDuckGo Leads the Charge Against Google’s FLoC

Apr 19, 2021 by Lesley Marchant

The past several months have seen Google battling antitrust and privac...

SEO News You Can Use: SEOs Welcome a New Way To Filter Data in Search Console

Apr 12, 2021 by Lesley Marchant

Google has been hinting at a major Search Console update for quite a f...

SEO News You Can Use: Google Says Title Tag Length Has No Limit

Apr 05, 2021 by Lesley Marchant

Title tags are one of the most vital aspects of search engine optimiza...

SEO News You Can Use: Pick Your Contender – Google and SparkToro in a Zero-Click-Search War

Mar 29, 2021 by Lesley Marchant

Zero-click searches – the results appearing at the top of search eng...

SEO News You Can Use: New Subscription-Based Search Engine To Take on Google

Mar 22, 2021 by Lesley Marchant

Google’s privacy and antitrust struggles have far from slowed down (...

SEO News You Can Use: A Refresher on User Intent, the Real Backbone of SEO

Mar 15, 2021 by Lesley Marchant

Any site owner knows that the entire field of search engine optimizati...

SEO News You Can Use: Google To Stop Selling Ads Based on Users’ Browsing History

Mar 08, 2021 by Lesley Marchant

In recent months, “privacy” has been the word on many search engin...

SEO News You Can Use: The Total Number of Backlinks on Your Site Doesn’t Matter For SEO

Mar 01, 2021 by Lesley Marchant

How many backlinks does your website have? If you’re like many other...

SEO News You Can Use: Stop Removing Stop Words – SEO Has Evolved

Feb 22, 2021 by Lesley Marchant

At this point, there’s no question that Google’s emphasis on user ...

SEO News You Can Use: Passage Ranking Is Live, So Here Are 5 Things to Remember

Feb 15, 2021 by Lesley Marchant

Sound the alarms! After months of back-and-forth about what passage ra...

SEO News You Can Use: 4 Tips for DuckDuckGo SEO

Feb 08, 2021 by Lesley Marchant

Last week, we reported on privacy-focused search engine DuckDuckGo rea...

SEO News You Can Use: Google Ranks Individual Web Pages, Not Websites

Feb 01, 2021 by Lesley Marchant

There’s a debate going on in the SEO community likely triggered by a...