Demand Generation Content Writer
About The Author
Lesley is a writer and editor who has written for industries like eCommerce, travel, publishing and digital marketing. A lover of language and storyteller at heart, she enjoys using compelling narratives that engage her readers, no matter the subject.

Posts By the Author

SEO News You Can Use: Google’s Privacy Sandbox Initiatives Are Coming to Android

Feb 21, 2022 by Lesley Marchant

In the weird and not-so-wonderful world of big tech, privacy has been ...

SEO News You Can Use: Google’s Revamped Partners Program Has Launched – With New Requirements

Feb 07, 2022 by Lesley Marchant

After two years of updates, postponements and feedback from unhappy ad...

SEO News You Can Use: Semrush Has Acquired SEO Training Platform Backlinko

Jan 24, 2022 by Lesley Marchant

On Wednesday, popular SEO toolset provider Semrush made an announcemen...

SEO News You Can Use: Facebook Is Scaling Back on Its Audience Targeting Options

Jan 10, 2022 by Lesley Marchant

Advertisers, take note: Facebook – er, Meta – will officially upda...

SEO News You Can Use: Google’s Volatile December 2021 Product Reviews Update Is Complete

Dec 27, 2021 by Lesley Marchant

Back in April, Google launched a product reviews update designed to gi...

SEO News You Can Use: Google To Replace First Input Delay With a New Core Web Vitals Metric

Dec 13, 2021 by Lesley Marchant

Could we soon be saying goodbye to First Input Delay (FID), Google’s...

SEO News You Can Use: YouTube’s Search Insights Simplifies and Improves Keyword Research

Dec 06, 2021 by Lesley Marchant

YouTube is the second-largest search engine after its big brother, Goo...

SEO News You Can Use: Google’s November 2021 Core Update Is Rolling Out

Nov 22, 2021 by Lesley Marchant

If you’re an SEO or site owner, 2021 has put you through the wringer...

SEO News You Can Use: Google My Business Is Now ‘Google Business Profile’

Nov 08, 2021 by Lesley Marchant

Local SEO is having a moment, with more and more small businesses clai...

SEO News You Can Use: SEOs Feel That Optimizing for Page Experience Wasn’t Worth It

Nov 01, 2021 by Lesley Marchant

When Google’s Page Experience update began rolling out in June, SEOs...

SEO News You Can Use: Indented Search Results Take Over SERPs

Oct 25, 2021 by Lesley Marchant

If search engine results pages (SERPs) are looking a little different ...

SEO News You Can Use: Continuous Scrolling Is Live on Mobile Search Results

Oct 18, 2021 by Lesley Marchant

Google is continuously improving the Search experience, but in more th...

SEO News You Can Use: Outbound Links to High-Authority Sites Don’t Matter for SEO

Oct 11, 2021 by Lesley Marchant

Backlinks: Yes, we’re going back to basics. Evidently, there’s sti...

SEO News You Can Use: A Google Search Redesign Using MUM Is in the Works

Oct 04, 2021 by Lesley Marchant

If you’re an SEO, you’re not alone in the feeling that magma is bu...

SEO News You Can Use: A PageSpeed Insights Update Improves LCP Scores for WordPress Websites

Sep 27, 2021 by Lesley Marchant

A welcome update sees PageSpeed Insights using Lighthouse 8.4.0 – a ...