About The Author

Lesley is a writer and editor who has written for industries like eCommerce, travel, publishing and digital marketing. A lover of language and storyteller at heart, she enjoys using compelling narratives that engage her readers, no matter the subject.


Posts By the Author

SEO News You Can Use: An Early Analysis of the July 2021 Core Update’s Impact

Jul 19, 2021 by Lesley Marchant

The July 2021 Core Update – part two of the June 2021 Core Update ...

SEO News You Can Use: Another Antitrust Lawsuit Accuses Google Play of Anti-competitive Practices

Jul 12, 2021 by Lesley Marchant

It’s a brand-new week, which can only mean another antitrust lawsuit...

SEO News You Can Use: Part 2 of Google’s Latest Update, the July 2021 Core Update, Is Rolling Out

Jul 05, 2021 by Lesley Marchant

Another week, another Google update (or, in this case, another two). I...

SEO News You Can Use: Google Postpones Ban on Third-Party Cookies by One Year

Jun 28, 2021 by Lesley Marchant

If there’s one thing we can count on, it’s that Google will schedu...

SEO News You Can Use: Google’s Page Experience Update Is Rolling Out

Jun 21, 2021 by Lesley Marchant

After a full year of getting to grips with Core Web Vitals, battling e...

SEO News You Can Use: Industries Hit the Hardest in June 2021 Google Core Update

Jun 14, 2021 by Lesley Marchant

Summer 2021 is turning out to be a particularly busy time in the SEO w...

SEO News You Can Use: Google Announces Two-Part Core Update Rollout

Jun 07, 2021 by Lesley Marchant

Mere weeks before the Page Experience algorithm update is set to launc...

SEO News You Can Use: Martin Splitt Calls Page Experience Ranking Signals a “Tiebreaker”

May 31, 2021 by Lesley Marchant

Much like a deferred college exam, even with the extension from May to...

SEO News You Can Use: Google Introduces MUM, a Language Model 1000x More Powerful Than BERT

May 24, 2021 by Lesley Marchant

Google has been hard at work perfecting its understanding of language ...

SEO News You Can Use: Are More Than Half of SEOs Doing H1 Tags Wrong?

May 17, 2021 by Lesley Marchant

H1 headings. They’re not a particularly challenging aspect of optimi...

SEO News You Can Use: SEMrush Study Reveals Fascinating Traffic Growth Statistics

May 10, 2021 by Lesley Marchant

It’s no secret that the pandemic has affected virtually every facet ...

SEO News You Can Use: Apple’s App Tracking Transparency Feature Is Live for iOS Users

May 03, 2021 by Lesley Marchant

Apple has officially done it: iOS 14.5 is live, bringing with it the c...

SEO News You Can Use: Page Experience Update Postponed to mid-June

Apr 26, 2021 by Lesley Marchant

There we were, spending months and months optimizing our websites for ...

SEO News You Can Use: DuckDuckGo Leads the Charge Against Google’s FLoC

Apr 19, 2021 by Lesley Marchant

The past several months have seen Google battling antitrust and privac...

SEO News You Can Use: SEOs Welcome a New Way To Filter Data in Search Console

Apr 12, 2021 by Lesley Marchant

Google has been hinting at a major Search Console update for quite a f...