Posts By the Author
SEO News You Can Use: Martin Splitt Calls Page Experience Ranking Signals a “Tiebreaker”
May 31, 2021 by Lesley Marchant
Much like a deferred college exam, even with the extension from May to...
SEO News You Can Use: Google Introduces MUM, a Language Model 1000x More Powerful Than BERT
May 24, 2021 by Lesley Marchant
Google has been hard at work perfecting its understanding of language ...
SEO News You Can Use: Are More Than Half of SEOs Doing H1 Tags Wrong?
May 17, 2021 by Lesley Marchant
H1 headings. They’re not a particularly challenging aspect of optimi...
SEO News You Can Use: SEMrush Study Reveals Fascinating Traffic Growth Statistics
May 10, 2021 by Lesley Marchant
It’s no secret that the pandemic has affected virtually every facet ...
SEO News You Can Use: Apple’s App Tracking Transparency Feature Is Live for iOS Users
May 03, 2021 by Lesley Marchant
Apple has officially done it: iOS 14.5 is live, bringing with it the c...
SEO News You Can Use: Page Experience Update Postponed to mid-June
Apr 26, 2021 by Lesley Marchant
There we were, spending months and months optimizing our websites for ...
SEO News You Can Use: DuckDuckGo Leads the Charge Against Google’s FLoC
Apr 19, 2021 by Lesley Marchant
The past several months have seen Google battling antitrust and privac...
SEO News You Can Use: SEOs Welcome a New Way To Filter Data in Search Console
Apr 12, 2021 by Lesley Marchant
Google has been hinting at a major Search Console update for quite a f...
SEO News You Can Use: Google Says Title Tag Length Has No Limit
Apr 05, 2021 by Lesley Marchant
Title tags are one of the most vital aspects of search engine optimiza...
SEO News You Can Use: Pick Your Contender – Google and SparkToro in a Zero-Click-Search War
Mar 29, 2021 by Lesley Marchant
Zero-click searches – the results appearing at the top of search eng...
SEO News You Can Use: New Subscription-Based Search Engine To Take on Google
Mar 22, 2021 by Lesley Marchant
Google’s privacy and antitrust struggles have far from slowed down (...
SEO News You Can Use: A Refresher on User Intent, the Real Backbone of SEO
Mar 15, 2021 by Lesley Marchant
Any site owner knows that the entire field of search engine optimizati...
SEO News You Can Use: Google To Stop Selling Ads Based on Users’ Browsing History
Mar 08, 2021 by Lesley Marchant
In recent months, “privacy” has been the word on many search engin...
SEO News You Can Use: The Total Number of Backlinks on Your Site Doesn’t Matter For SEO
Mar 01, 2021 by Lesley Marchant
How many backlinks does your website have? If you’re like many other...
SEO News You Can Use: Stop Removing Stop Words – SEO Has Evolved
Feb 22, 2021 by Lesley Marchant
At this point, there’s no question that Google’s emphasis on user ...