Demand Generation Content Writer
About The Author

Lesley is a writer and editor who has written for industries like eCommerce, travel, publishing and digital marketing. A lover of language and storyteller at heart, she enjoys using compelling narratives that engage her readers, no matter the subject.


Posts By the Author

SEO News You Can Use: Passage Ranking Is Live, So Here Are 5 Things to Remember

Feb 15, 2021 by Lesley Marchant

Sound the alarms! After months of back-and-forth about what passage ra...

SEO News You Can Use: 4 Tips for DuckDuckGo SEO

Feb 08, 2021 by Lesley Marchant

Last week, we reported on privacy-focused search engine DuckDuckGo rea...

SEO News You Can Use: Google Ranks Individual Web Pages, Not Websites

Feb 01, 2021 by Lesley Marchant

There’s a debate going on in the SEO community likely triggered by a...

SEO News You Can Use: Yes, HTML Buttons Can Hide Links From Google

Jan 25, 2021 by Lesley Marchant

For the longest time, crafty SEOs have been hiding internal links in H...

SEO News You Can Use: The Updated Index Coverage Report Has Undergone Changes

Jan 18, 2021 by Lesley Marchant

Google Search Console’s Index Coverage report – a fairly new repor...

SEOblog News You Can Use: A New Language Model on the Block Is Better Than BERT

Jan 11, 2021 by Lesley Marchant

For months, we’ve been fed bits and pieces of information about Goog...

SEO News You Can Use: Could Natural Language Models Like BERT Be Inherently Biased?

Jan 04, 2021 by Lesley Marchant

It’s inevitable that, with advancements in artificial intelligence (...

SEOblog News You Can Use: More Damning Allegations as Google Accused of Colluding With Facebook

Dec 21, 2020 by Lesley Marchant

It’s no secret that Google has found itself in some hot water in 202...

SEO News You Can Use: Google’s John Mueller on SEO in 2020 and Beyond

Dec 14, 2020 by Lesley Marchant

As if 2020 wasn't challenging enough, Google hasn’t made the end of ...

SEO News You Can Use: Google’s December 2020 Core Update Is Here

Dec 07, 2020 by Lesley Marchant

It’s not quite the holiday news we were hoping for, but Google has c...

SEO News You Can Use: Google’s New Crawl Stats Report is a Huge Hit

Nov 30, 2020 by Lesley Marchant

While we understand a fair amount about Googlebot and how it crawls an...

SEO News You Can Use: Proven, Data-Driven Tips to Earn a Featured Snippet

Nov 23, 2020 by Lesley Marchant

In many ways, Google’s featured snippets are the holy grail – at l...

SEO News You Can Use: Google’s Page Experience Update Is Set for May 2021

Nov 16, 2020 by Lesley Marchant

Back in May, Google announced its plans for a new ranking algorithm up...

SEO News You Can Use: Google’s New ‘Passage Indexing’ Isn’t Really ‘Indexing’

Nov 02, 2020 by Lesley Marchant

Google's algorithm updates and changes should make our online lives a ...

SEO News You Can Use: Save the (Official) Date For Google’s Mobile-First Indexing

Oct 19, 2020 by Lesley Marchant

Google has been threatening its mobile-first indexing update for quite...