Matthew Capala is a digital marketing strategist, speaker and author. As a practitioner above all, he has spent the last 14 years delivering results to some of the most iconic brands in the world, leveraging the latest tools and strategies in SEO, SEM, content, social and digital ads. As the Founder and Managing Director of Alphametic, a boutique digital agency in Miami, Florida, he manages a team of experts to help his clients increase ROI from their online marketing efforts. His work and ideas have been featured in Forbes, the Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur and The Next Web.