Will Tjernlund is the co-founder and a managing partner at Goat Consulting. Will is a notable figure in the eCommerce industry, speaking at conferences around the world, including the United States, Europe and Asia. Will started his career at his family's 80+ year old manufacturing company with the goal of expanding the e-commerce and Amazon presence. The efforts by Will quickly made Amazon the number one sales channel for his family's business which now grosses tens of millions of dollars annually.