If you’re in the market as a business-to-business (B2B) operation, you know that your business structure and outlook can be quite a bit different than that of a traditional business-to-consumer (B2C) perspective.
Most people see the word “business” and imagine someone providing a service or selling particular products to consumers.
This is generally correct on most levels. However, even businesses require services, and those whose mission it is to serve other business’s needs are, of course, called business-to-business, or B2B. These businesses most often offer marketing services, but can also expand into providing other internal operational services.
Now that you’re clear on whether or not your operation qualifies as a B2B organization, you can better understand your needs when it comes to your own criteria for working with other B2B agencies. Yes, it’s true – even B2B businesses work with other B2B businesses. The cycle never ends.
As a B2B business, your online presence is a crucial aspect of your overall marketing plan. With this comes a plethora of sub-categories that need to be taken care of.
Content, pay-per-click (PPC) campaigns, copy and web design are all very important parts of your marketing plan, but what do they all have in common? Search engine optimization (SEO) is the answer.
SEO is in everything your business does online. Any form of communication at all that can be indexed by a search engine or viewed in a browser involves SEO. It’s for that reason alone that SEO is paramount.
Bringing in a good B2B SEO agency to work with to produce your online SEO strategy is key, and skimping on this portion of the marketing strategy could easily undermine all of your hard work.
As we all know, SEO is one of the most crucial elements for website rankings. Without proper SEO, your website may never increase its rankings or gain the amount of traffic you expect it to get.
Once you’ve worked for SEO, SEO works for you. A properly produced and maintained SEO placement strategy will keep your business relevant and near the top of the search page once the work has been put in to accomplish this. It sounds simple, but it’s not so straightforward.
SEO is continuously changing these days and guaranteed search rankings don’t exist anymore. So, creating a good SEO strategy that ranks high and maintains stability must include a lot of keyword research related to your specific B2B service industry. It also involves analyzing where your competitors are ranking in the areas you wish to penetrate the market along with the search results.
Ranking high in search engines means getting the following advantages:
• Increased traffic
• A boost for your brand
• Higher rate of leads and conversions
• Better reputation for your business
• Increased return on investment (ROI)
• Authority and credibility for your business
Does your company have the capacity to keep up with targeting long-tail keywords, employing less dense keywords, specific searches, studying niche areas and loading up your website with content that these browsers are looking for? That encompasses a lot of work and a lot of time, which is why hiring the right SEO agency is critical.
All of this requires allocated time to be focused solely on that one special task, and the relevant knowledge to do it well. This is why it’s important to outsource and specialize, and it’s what a good B2B SEO agency can do for a B2B business like yours. Not only this, but the right B2B SEO agency will be hyper-familiar with your specific industry of servicing other businesses, which is why selecting the right one that specializes in this particular type of SEO is of high priority.
SEO gets – and keeps getting – your business seen. What good is a talented architect with no one to hire them? Why write a successful novel if there’s no one to read it? What good is your business idea if no one knows about it?
These are questions to think about. Success in business starts with the product and the plan, yet something that’s just as important is the views and consumers – or in your case, other businesses, being aware of the product. One is nothing without the other.
So, in order to achieve this, you could do a number of things: You could knock on doors or submit to everyone’s favorite approach, cold-calling.
You could also spend hundreds or maybe thousands on advertising if you’re considering perpetuity for long-term relevance. While you’ll likely need to do a combination of all these, SEO is the one saving grace here that doesn’t require payment once it’s implemented.
Of course, you’ll need to update your SEO with your changing strategies, products and other adjustments in your business. This is not to mention the fact that web crawlers change how they rank and index your SEO every once in a while.
They have the time, knowledge and insider industry insights to make shrewd adjustments for you when necessary, and it’s a burden on the business’s shoulders. That’s where a good B2B SEO agency comes in.
If you’ve been researching SEO for a while, you might be wondering when you’ll get the time to optimize your website, write and publish quality content, maintain your website, build backlinks and much more. You might also think that you aren’t yet qualified to work on your website, or you won’t be able to achieve your goals quickly enough to rank your website.
Well, if you work with a professional and reputable SEO company, you can easily focus on things that you’re good at, the area where your expertise lies: running your business. You’ll also be free from the pressure and stress of website maintenance and rankings because you know that professionals are taking care of that for you.
There could be a pricing difference between different SEO agencies, but in the end, you can be sure your money will be worth it. So, it’s a good idea to hire a professional SEO agency for your website work while you focus on the things that require your presence the most.
Ultimately, the time commitment and dollar amount required to keep up with all of these things are incremental in proportion to the time and inefficiency associated with manual marketing and ad campaigns.
Other marketing alternatives, as discussed, are also important and should be used in conjunction with your B2B SEO agency’s work, but remember that SEO is the underpinning of all online marketing.
All of these strategies should be combined with SEO. The process may not be inclusive or straightforward, but the majority of these tactics are inherently good. This article is strictly to highlight the unique benefits brought to the table by a good SEO strategy and the fact that they can’t be duplicated by any other marketing method.
Professional SEO service is clearly needed in order to increase and improve traffic to your website from any given search engine. Let expert B2B SEO agencies do their job so that you can do yours more successfully.