Marketing spending varies depending on the local SEO agency’s pricing, the project scope, the agreed terms and the complexity of the campaign. To get the best local SEO services, we recommend that you set aside between 6-20 percent of your gross revenue for your marketing budget. It’s important to note, new companies typically spend between 12-20 percent of their gross revenue on local SEO services. This is because a local SEO agency must implement rigorous processes and spend more time in creating a company’s online presence in this competitive landscape. Established companies, on the other hand, allocate at least six percent of their gross sales on local SEO services. Most local SEO agencies charge hourly rates, monthly retainer fees or project-based payment, depending on the contract agreement. The hourly rates of local SEO companies start at $150. Monthly retainer fees of local SEO agencies range between $1,000-$3,000. On average, project-based fees cost $2,500-$12,000 for small and medium-sized businesses (SMBs).

In negotiating a proposal with a local SEO firm, you must have clear expectations and marketing goals. The best local SEO company would not cheapen its rate to meet your demands. Instead, a reputable local SEO agency would take the time to determine your financial capacity and adjust your SEO strategy to deliver the best possible results. The best local SEO company provides initial site audits, keyword prioritization, competitor benchmarking, content quality review and forecasting. More importantly, the right digital marketing agency offers flexible SEO packages that meet your budget and objectives. We recommend that you do your research before your one-on-one consultation. In this way, you have enough time to present your terms and conditions and list down the essential questions.

Finding the best local SEO company requires patience and extensive research. You must not settle for the first SEO agency that offers affordable local SEO services. Look for an SEO firm that specializes in your niche market, has years of experience and expertise and provides social proof. The right local SEO company would be able to explain to you the intricacies of your industry. More importantly, a reputable SEO agency is transparent. The right digital marketing agency follows proven strategies and provides campaign performance reports and case studies. In addition, a reliable SEO firm stays abreast of the latest industry trends and algorithm updates to deliver the best local SEO services.

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