There is no doubt about it: Building links is essential for websites. It helps a website rank higher on search engines. There are multiple ways to build links but not all of them will land you high-quality ones.
In this post, I will tell you about my favorite link building method to acquire high-quality links using Help a Reporter Out (HARO). I have secured many links using this strategy, and now I want to share it with you. So, let’s get to it.
HARO is an open-source application that provides journalists with a massive dataset of potential high-pitch topics for them to use and benefit from. The best thing about HARO is that the journalist comes to you, and you do not have to make an effort.
Many renowned media agencies are using this platform, and hence there is a vast pool of opportunities.
HARO is very simple and easy to use. All you need to do is to follow these three simple steps:
The first thing you need to do is to sign up to HARO. The process takes less than five mins, and the effort put into it is worth it.
There is also a paid version of HARO, which you can sign up for if you want. I, personally, have been using the free one, and I do not find anything important missing.
Complete the signup process dutifully. Provide all the information asked for as it will affect the acceptance of your pitch.
After you have finished signing up, you will start receiving three emails daily at different times. These emails will contain the questions asked by journalists.
Once you have created your HARO account, you will start getting three emails daily with information about the work. There will be multiple topics to choose from. Select the ones you are most comfortable with and can work around eloquently.
The link opportunities are sorted into categories. There are a vast number of categories to choose from. Scan and study the emails properly and then select what works best for you.
After selecting the category you want to work in, log in to your HARO account, go to “preferences” and choose what category best fits your work.
This will help you to be focused. Ultimately, you will have a clear path to work on and get better backlinks with less effort.
At first, the workflow might decrease after setting the preference, but it will increase with time. This approach will help you work and focus on an area you are most comfortable with. Hence, your work quality will improve, and so will your worth.
Once you have selected what categories you want to work on, the next and the most essential step is to draft a perfect pitch. This is the point where most of the users lose points. To create the best pitch, I would recommend following these simple guidelines:
Try to keep your response well-structured. Keep the most essential information at the top and then proceed in the same pattern.
Proper structuring of your response will increase your chances of landing a link.
Some additional tips to help you include:
Respond to requests fast.
Your goal, first and foremost, is to get your pitch approved. For that, the most important factor is to be fast with responding to reporter requests.
The reporters do not have the whole day. They will not sit around and read all the pitches they receive. So, be the first or, at least, one of the firsts to send a response in order to land a link.
Do not work on anonymous requests.
Avoid working on anonymous requests as they are mostly from low-ranked journals or media businesses. Such places may be shady and working for them will be a lost investment. So, avoid such requests altogether.
This was a small guide to help you with landing as many quality links as possible. Follow these, and soon you will have more work than you would have ever anticipated. Best of luck with your venture towards success!