Content Marketing Tips & Resources

Content marketing is a form of marketing that is based on creating and sharing online content. This content can be in many forms, including blog posts, e-books, guides, videos, inforgraphics, white papers, webinars, and more! Having a well-planned content marketing strategy can help boost your overall SEO and digital marketing efforts. Take a look at these content marketing tips and resources from experts across the industry to help you start or build upon your content marketing!

David Zimmerman
Clients often want to know how long their content should be. They want a number. Really, they want to know how little they can get away with. I wish I could give you a number, but it doesn’t really work that way. With SEO, some p…
Dominic Beaulieu
Of the world’s 7.7 billion people, 4.5 billion people use the internet daily. The very first place where most consumers begin a search when they need information on a product category is online. So for companies looking f…
Alison Adams
In early 1996 Bill Gates published an essay titled “Content is King,” which explored how content was slowly changing the digital sphere as a whole. Little did we know that in only a few years the online space w…
Jacqueline Sinex
SEO is one of those areas in marketing where we are constantly challenged: We must please the search engines and follow their rules, yet we also want to appeal to our customers. The tasks required to achieve success with SEO are ma…
Charlotte Ross
There’s a fine line between black hat and white hat SEO techniques, and that’s what is commonly known as grey hat SEO. While white hat abides completely to Google’s webmaster guidelines, attempting to prod…
Simon Walker
Search engine optimization is changing with the growth of technology, mobile devices and internet connectivity. The change in user behavior and inclination toward a number of social media platforms is demanding that market…
Manju Rai
Blogging is not about writing and publishing content. It is about sharing valuable knowledge and ideas with your readers. It is in many ways writing out loud, says Andrew Sullivan, a British-born American writer, editor and bl…
Charlot Fernandez
With the ever-changing search pattern and algorithm modifications, it is sometimes hard to keep track of strategies that boost your business and those that can hurt it. However, if you can spot some simple SEO mistakes and fix t…
Marcus Wong
Content marketing continues to be an increasingly important part of growing a business. More than 50% of marketing professionals said that they increased their spending on content creation in the past 12 months, according to…
Christopher Pappas
If a tree fell in the woods but nobody knew, did it really fall? If you designed the greatest eLearning course but nobody knows about it, does it really count? When people think about online courses, generally they think about lea…