PPC

Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Take a look at these PPC tips and resources from experts across the industry to help you improve your PPC campaigns.

How To Implement PPC Marketing Into Your SEO Strategy

How To Implement PPC Marketing Into Your SEO Strategy

Dec 15, 2022 by Andrew Dunn

If you want to succeed with your online business, you’ll need search...

Growth Of Digital Marketing Services In B2B Organizations

Growth Of Digital Marketing Services In B2B Organizations

Oct 13, 2020 by Clara Allen

A few years ago, many businesses thought a web presence alone to be th...

SEO vs. PPC Which Is More Profitable for Your Business

SEO vs. PPC: Which Is More Profitable for Your Business?

Aug 19, 2020 by Ryan Jackson

The question of whether search engine optimization (SEO) or pay-per-cl...

SEOblog 10 Ways PPC and SEO Are Better When Used Together

10 Ways PPC and SEO Are Better When Used Together

Jun 17, 2020 by Nouman Ali

Search Engine Watch reported a 200 percent increase in conversions as ...

SEM Fundamentals: SEO vs PPC

SEM Fundamentals: SEO vs PPC

Feb 26, 2020 by Megan Sell

Ever since the introduction of Google to the internet, businesses have...

SEO vs. PPC: Which is Best For You?

SEO vs. PPC: Which is Best For You?

Feb 25, 2020 by Miles Rote

Let’s be honest: If you’re not ranking on the front page of Google...

10 Easy Steps How to do a PPC Audit

10 Easy Steps: How to do a PPC Audit

Jul 08, 2019 by Chris Gregory

A pay-per-click advertising campaign, similar to just about any other ...