Viewing all posts in "SEO"
There’s a surprising amount to consider with the use of color on your website. Are your colors consistent? Do they match your branding? Are you using strange gradients or bizarre shades in different parts of your site? Mo…
Blog commenting has been an SEO strategy since the first time anyone opened up comments on their site in the first place. Mechanically, it’s very simple in concept. Blog comments are content on a page. Content on a page is i…
To some people, a phone number is a simple string of digits, as unimportant as any other string of digits on a website. To others, it’s a lifeline. A business phone number is a crucial element of web presence; without it, a wh…
There’s some confusion about hidden content for SEO, and how it interacts with mobile web development and indexing. I’ve decided to write this post to cover the issue and hopefully shed some light on the situation…
There are so many fiddly bits going into the calculation of Google’s search ranking that it’s no surprise when business owners question another fiddly bit. “Does X influence SEO?” is one of the most c…
If you’re familiar at all with Google’s ad system, you’ve almost definitely made use of the keyword planner. It’s one of a handful of tools Google provides to help you identify various pathways to adv…
Over the last few years, as mobile device usage on the web increases and overtakes desktop web usage, Google has been making numerous large and small changes to encourage more mobile adoption. Some of these changes are separate…
Current metrics indicate that as much as 52% of worldwide web traffic is handled via mobile devices. That means potentially half of your traffic – if not more, if you’re in a mobile-focused niche – is coming f…
You’ve seen it before, though perhaps you haven’t noticed what you’re seeing. Sometimes, when you perform a Google search, you’ll see a search result that has something a little different about it.…
One of the biggest concerns a small blog has is ranking their content in Google’s search results. It’s difficult enough to compete with all of the massive megasites dominating results, so the idea of content theft…