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When we talk about social bookmarking sites, we think of the big names, like Digg, Reddit, and Delicious. The thing is, there way, way more than just these big names. Most of them aren’t as large, of course. They don’…
404 pages are considered by most to be an extremely bad sign. Although they are commonly called errors, they are technically the page that shows up when a website is not able to perform a request. The most common action that result…
We all know by now that the speed at which your site loads is a search ranking factors. It matters in two ways. First, it matters because Google says it does. A few years ago, Google announced that they were going to start considerin…
If you’re familiar at all with Google’s ad system, you’ve almost definitely made use of the keyword planner. It’s one of a handful of tools Google provides to help you identify various pathways to adv…
One of the marketing techniques we’ve mentioned on this blog before is the idea of infographic marketing. We’ve talked about using StumbleUpon to grow graphics, among other things. One aspect about marketing th…
The Internet has completely changed the way people do business. There was once a time when people wanted to have the name of their business first in the Yellow Pages. This would greatly increase the chances of people contacting t…
Most of us – and by “us” I mean website owners with blogs – are generally concerned with traffic across our sites. Traffic is an indicator of audience. It’s an indicator of performance. It̵…
Before we begin, I want to say two things. Yes, sometimes upon switching to HTTPS/SSL security on your website, you will experience a drop in rankings. Yes, you absolutely, 100% should implement SSL on at least part of your site.…
There’s a surprising amount to consider with the use of color on your website. Are your colors consistent? Do they match your branding? Are you using strange gradients or bizarre shades in different parts of your site? Mo…
Blog commenting has been an SEO strategy since the first time anyone opened up comments on their site in the first place. Mechanically, it’s very simple in concept. Blog comments are content on a page. Content on a page is i…