Links have long been the foundation of SEO, ever since the very beginning of Google. Links connect the web; every site is an anchor point, every link is a line drawn between two of them. It makes sense that more links to a site would i…

There are a lot of different “optimize your SEO” articles on the web, with 5, 10, 15 or so steps on them. That’s fine, that’s good, though a lot of them end up repeating the same tips over and over. I decide…

One of the problems we’ve written about before is that the bounce rate for a site is not inherently accurate in Google analytics. The problem is that it requires two interactions with a page to record a site visit as anythin…

SEO encompasses a wide range of small and large signals that all mix together into one big stew. You can think of your content as the meat, the site design as the broth base, and so forth. Yet no stew is complete without spices, and in…

A few weeks ago, we wrote about one of the biggest new changes Google is making to their search results leading up to the start of 2018. That change is the expanded character limit for meta descriptions, aka the text snippet that ap…

None of us like to think that any significant amount of traffic lands on broken links on our sites. The fact is, though, there are a ton of reasons why it might. Maybe a typo in a link – on your page, on a guest post, or from someon…

We all know by now that the speed at which your site loads is a search ranking factors. It matters in two ways. First, it matters because Google says it does. A few years ago, Google announced that they were going to start considerin…

Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they ar…

Bounce rate is one of those metrics that, like the Transformers, there’s more to it than meets the eye. At first glance, bounce rate is bad. It’s the people who hit your site and leave, how can that be good? The fact is,…

Shopify is a great platform for many reasons. One of those reasons is that a lot of SEO work is handled either automatically or with a little influence from you. On the other hand, no base system is perfect, so there will always be wa…