The Internet has completely changed the way people do business.
There was once a time when people wanted to have the name of their business first in the Yellow Pages. This would greatly increase the chances of people contacting t…
Most of us – and by “us” I mean website owners with blogs – are generally concerned with traffic across our sites. Traffic is an indicator of audience. It’s an indicator of performance. It̵…
Before we begin, I want to say two things.Yes, sometimes upon switching to HTTPS/SSL security on your website, you will experience a drop in rankings.
Yes, you absolutely, 100% should implement SSL on at least part of your site.…
There’s a surprising amount to consider with the use of color on your website. Are your colors consistent? Do they match your branding? Are you using strange gradients or bizarre shades in different parts of your site?
Mo…
Blog commenting has been an SEO strategy since the first time anyone opened up comments on their site in the first place. Mechanically, it’s very simple in concept. Blog comments are content on a page. Content on a page is i…
To some people, a phone number is a simple string of digits, as unimportant as any other string of digits on a website. To others, it’s a lifeline. A business phone number is a crucial element of web presence; without it, a wh…
There’s some confusion about hidden content for SEO, and how it interacts with mobile web development and indexing. I’ve decided to write this post to cover the issue and hopefully shed some light on the situation…
There are so many fiddly bits going into the calculation of Google’s search ranking that it’s no surprise when business owners question another fiddly bit. “Does X influence SEO?” is one of the most c…
If you’re familiar at all with Google’s ad system, you’ve almost definitely made use of the keyword planner. It’s one of a handful of tools Google provides to help you identify various pathways to adv…
Over the last few years, as mobile device usage on the web increases and overtakes desktop web usage, Google has been making numerous large and small changes to encourage more mobile adoption.
Some of these changes are separate…