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SEO encompasses a wide range of small and large signals that all mix together into one big stew. You can think of your content as the meat, the site design as the broth base, and so forth. Yet no stew is complete without spices, and in…
A few weeks ago, we wrote about one of the biggest new changes Google is making to their search results leading up to the start of 2018. That change is the expanded character limit for meta descriptions, aka the text snippet that ap…
Let me present to you a number of scenarios: 1: On a Google search for your brand name, one of your blog posts that happens to mention your brand more than normal is the number one search result, followed by your FAQ. Your homepage on…
None of us like to think that any significant amount of traffic lands on broken links on our sites. The fact is, though, there are a ton of reasons why it might. Maybe a typo in a link – on your page, on a guest post, or from someon…
Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they ar…
Bounce rate is one of those metrics that, like the Transformers, there’s more to it than meets the eye. At first glance, bounce rate is bad. It’s the people who hit your site and leave, how can that be good? The fact is,…
Shopify is a great platform for many reasons. One of those reasons is that a lot of SEO work is handled either automatically or with a little influence from you. On the other hand, no base system is perfect, so there will always be wa…
Dwell time is one of those metrics you’ve probably heard of, and you might even think you understand, but you probably don’t. A ton of people make assumptions about what it is based on their knowledge of vocabulary,…
“Social bookmarking” is one of those marketing buzzwords that has been thrown around for over a decade and has come to reference a dozen different types of action online. As such, it’s a pretty messy industr…
Google’s Disavow Links tool is a powerful way to take matters into your own hands when you’re the target of negative SEO, when you have a history of gray and black hat link building, when you want to clean up and change…