We all know by now that the speed at which your site loads is a search ranking factors. It matters in two ways. First, it matters because Google says it does. A few years ago, Google announced that they were going to start considerin…

Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they ar…

Bounce rate is one of those metrics that, like the Transformers, there’s more to it than meets the eye. At first glance, bounce rate is bad. It’s the people who hit your site and leave, how can that be good? The fact is,…

Shopify is a great platform for many reasons. One of those reasons is that a lot of SEO work is handled either automatically or with a little influence from you. On the other hand, no base system is perfect, so there will always be wa…

Dwell time is one of those metrics you’ve probably heard of, and you might even think you understand, but you probably don’t. A ton of people make assumptions about what it is based on their knowledge of vocabulary,…

“Social bookmarking” is one of those marketing buzzwords that has been thrown around for over a decade and has come to reference a dozen different types of action online. As such, it’s a pretty messy industr…

Google’s Disavow Links tool is a powerful way to take matters into your own hands when you’re the target of negative SEO, when you have a history of gray and black hat link building, when you want to clean up and change…

Google has had a long-standing ambivalence towards the concept of negative SEO. If you corner a Google employee and ask them straight up whether or not it exists, they’ll tell you that you’re scaring them and that y…

When we talk about the search rank of a site, we’re not just talking about one number. Search ranking is different for every keyword out there. Since literally any combination of letters, numbers, and symbols can be a sear…

If you haven’t tried it before, broken link building can be a surprisingly effective way to get good, high quality links pointing at your site. The process is pretty simple: find websites that link to a resource, where tha…