You may think the phrase “content is king” has become cliché but if you’re an online marketer then you understand the value of creating and publishing good content.
As major search engines such as Google become even stricter on the quality of content in sites they reward with better rankings, it has become crucial to publish content that not only stands out but fulfills user intent too.
More importantly, your content has to be 100% unique. To achieve these goals, you definitely need the help of the best SEO tools on the market today.
In this post, we review a new SEO optimization tool called SimilarContent, how it performs, and its key features and pricing.
SimilarContent is actually a complete suite of content marketing tools that helps you find the best topics to write about and then optimize the content to boost your site’s ranking on Google’s search results.
It’s a content analysis and optimization platform with six key features and tools that give you accurate data and actionable tips to achieve higher ranking with a few or no backlinks at all.
The tools you get in SimilarContent helps you to find easier-to-rank-for low-competition keywords, popularly known as low-hanging fruits in the digital marketing world, and then create, analyze, and optimize your content for better ranking.
SimilarContent works both as a keyword research and as a competition analysis suite of tools. The entire platform can be divided into two broad sections namely:
One of the really good things about SimilarContent is its ease-of-use. The newbie-friendly SEO optimization tool has an easy-to-understand dashboard with quick navigation buttons.
It also gives you instant results without forcing you to jump through a series of hoops to get what you want, like most SEO tools do.
You don’t even have to be an expert SEO specialist to use SimilarContent. All you need to do is to register to the platform to start harvesting easy to rank for keywords and optimizing your content to rank higher for your chosen keywords.
There’s even a 7-day trial that you can use to test the tools in SimilarContent before you upgrade to a paid plan.
SimilarContent comes with six useful SEO tools to help you create better content and rank on Google and other search engines.
When you log in to your SimilarContent account, you’ll be presented with a simple minimalist dashboard that looks like this:
The dashboard has a few simple options to explore before you do your first search or create content.
To create and analyze a piece of content, you’ll first need to enter data in the following fields:
Everything is self-explanatory. There’s no learning curve involved. There are even automated keyword suggestions to show you popular relevant searches, just like the Google autosuggest function.
Geo-location and type of device are important considerations in search engine ranking. You get more customers and earn more revenue when the keyword you target ranks in the right location.
For instance, if you run a local business such as a restaurant or plumbing services, you’ll definitely want to rank in your local town or city.
So, when you start researching for the best keyword to rank for, SimilarContent allows you to choose the geo-location and device that you want to target. As for devices, you can choose desktop, tablet, or mobile.
Once you select your keyword, location, and device, just click on the blue Search button and wait for a few moments for the results to populate in each section.
The tool will give you several parameters to analyze your target keyword including the following:
SimilarContent gives you all the important data that you need to get a good understanding of the topic, how popular the topic is, and how you can create your content to suit the topic and optimize your content.
It’s an all-in-one SEO optimization tool. Let’s look at some of the data parameters you get in SimilarContent.
When we search for “SEO agency in Florida” on SimilarContent we get the following data on Topic Difficulty results:
Topic Difficulty gives a difficulty-score that starts from 0 to 100 with green, yellow, and red colored difficulty levels. The lower the difficulty number the easier it is to write about the topic. Topics that fall within the green zone are easier to write for while those in the red zone are obviously hard to write for.
As you can see in the screenshot above, our “SEO agency in Florida” topic is a mind topic to write about. This feature is quite useful when you’re researching for an easy to write for topic.
For example, if you get a topic with a score of 60 or above, you’ll instantly know that it’s a difficult topic and probably look for an easier topic instead.
Below is the Top Score for our “SEO agency in Florida” search:
Top Score calculates and shows you the overall optimization of the keyword you want to target in an article or a webpage.
It’s the highest score that the site currently ranking first on SERPs for the keyword has. You can use the Top Score to optimize your content to match or even exceed your top competitor’s content.
SimilarContent also gives you a top 10 websites chart complete with their content scores. This data shows you the top competing sites with the best content in your chosen region and device.
It shows the competing sites that you need to beat to rank on the first page of Google results for your target keyword as well as their content optimization scores. For the keyword “SEO agency in Florida” we get the following top 10 sites:
This section helps you to refine your keyword research further. The Backlink Difficulty doesn’t provide you with the number of backlinks a competing site has but instead shows you the difficulty score of beating the site in terms of the backlinks.
In other words, SimilarContent calculates the number of backlinks each of the top 10 sites ranking for your keyword has and goes ahead to show you how difficult or easy it is to beat the site, as we’ll shortly see in the SERP Analysis part of this SimilarContent review.
For our “SEO agency in Florida” keyword, we get the following Backlink Difficulty results:
The data shows that we have a Backlink Difficulty score of 4.3 out of 100, which means we can easily dislodge some of the websites from the top 10 positions if we have better content.
You don’t have to jump back to your usual Google keyword research tool when you want to get more data about search volume, CPC, and average clicks that your keyword gets when you have SimilarContent.
The tool gives you updated data on CPC for the keyword, which helps you to find more profitable keywords to target.
The tool also gives you the exact search volume for the keyword and the average clicks the keyword gets every month from your selected region and devices. SimilarContent isn’t just a content optimizer but a keyword research tool as well.
Below the CPC, Search Volume, and Average Clicks section is another useful part simply titled: To Optimize Content.
This section shows you the keywords you need to include in your article as well as the primary keyword to improve your ranking.
It shows you the secondary keywords you should also target for your primary keyword to get better ranking on Google search results.
The section gives you secondary keywords in three ways namely:
For example, our keyword “SEO agency in Florida” brought up the following data when I clicked the 3 Words option:
The best part about this section is that it gives you both 1-word and long-tail keywords to include in your article for better ranking with just a few or no backlinks.
TFIDF score basically refers to how important the keyword is in your overall content, which means that you should give more priority to keywords with higher TFIDF scores.
Keep in mind that SimilarContent doesn’t give you random keywords but gets them from the top 10 websites that rank well for your chosen keyword. These are perfect LSI and related keywords to use in your articles to get better ranking.
This is a great section for those who are looking for actionable data to improve their content strategy and boost their site’s rankings.
The Google SERP Analysis section shows you the top 10 Google results for your keyword, each site’s URL, and even its meta description.it even gives you the website’s content score as well as a chart, number of Referring Domains (RD), and the number of backlinks each of the top results has.
For the keyword “SEO agency in Florida” we get the following data for the top 2 websites:
Remember the “Backlink Difficulty” section we mentioned above? Well, backlink difficulty is actually calculated using the RD and number of backlinks a site has.
A website with more backlinks and RDs is listed higher in the difficulty scale. This section, therefore, shows you how many you need on average to outrank your competitors.
The Content Optimizer is another great tool you get in SimilarContent. You can rely on this tool to create and optimize your articles and enjoy better ranking on Google and other search engines. Content Optimizer has a sleek easy-to-use interface that looks like this:
After you have created your content, just copy and paste the content on the editor and check how well or poorly the content is optimized. You can also fetch content straight from the URL of your webpage.
You can even spy on your competitor’s content using this tool to see what kind of primary and secondary keywords they use and how they have optimized their content.
As you can see, there are many useful tools in the left sidebar, the text editor, and the right sidebar that you can use to improve your content and achieve better ranking. You can also check the readability score of your articles using this tool.
So now that you have seen how useful SimilarContent is, you may be wondering how much it costs.
Well, SimilarContent is available in 3 affordable pricing plans:
Each plan comes with features matched to your needs, whether you have a few personal sites or run several business websites or have an agency providing SEO services to clients.
You can also pay $7 to try SimilarContent for 7 days before you make up your mind to purchase one of their plans.
If you want your website to rank better on search engines with few or no backlinks, you need to seriously consider your content strategy.
SimilarContent is an effective tool that does everything you need to improve your on-page SEO. It’s a suite of SEOP tools that help you to find easy-to-rank-for long-tail keywords, check your Content Relevancy Score and then compare your content with similar sites on the web.
It also shows you the LSI and related keywords that you must be using to rank better. Compared to similar tools such as MarketMuse, SimilarContent isn’t only the more affordable but definitely better option as well.