Content marketing is a strategy that focuses on the creation of content, followed by the publishing and distributing of it digitally to the identified target audience. The content you create can include anything from blog posts, social media posts and podcasts to photos, videos and graphics. Through these content pieces, content marketing stimulates the interest of consumers in a particular brand.
In simple words, content marketing creates awareness about your brand among the general public and this is referred to as brand awareness. It is essential for acquiring new customers and retaining existing ones. With great content, it’s possible to create excitement about your product or service among people. It can also build trust and long-lasting relationships with your customers.
Before you start with content development, ensure to devise a strategy by following the best practices. This includes defining your brand’s voice and being authentic to it, researching keywords, building an editorial calendar, creating backlinks to your site and learning how to write for search marketing.
Digital marketing, on the other hand, includes strategies like social media marketing, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) and more. The goal of this marketing technique is to earn more conversions. Digital marketing aims to win customers by going beyond the search engine results pages (SERPs).
Since digital marketing has several strategies and options associated with it, marketing professionals can get creative and try experimenting with a wide range of marketing strategies on a budget. Digital marketing tools like analytics dashboards can help to measure and monitor your return on investment (ROI) and the success of your campaigns.
You can consider digital marketing as something similar to conventional marketing except for the fact that it uses only digital devices. It is a kind of inbound marketing to help people find your business. As they get to see your business more and more online, they become familiar with your brand. Eventually, through this online presence, they will develop a rapport with your brand and trust your messaging and quality.
To differentiate between content marketing and digital marketing in simple terms, the main focus of content marketing is on engagement, whereas the center of digital marketing is on sales.
How can your business use digital and content marketing tactically? Which of these strategies are likely to be more productive? So, what counts as content marketing to engage the audience?
Blogs: You should be blogging regularly as a part of your content marketing strategy. Blogging is a trust-building tool that helps to improve your search engine ranking. If done right, your blog will rank at the top of the search engine results, thus getting more visibility for your content.
Photos: Pictures convey a lot of information about your brand. When posting pictures on social media platforms, the picture quality has to be sharp and should carry a story. Adding a simple caption with the photo is a smart way to break up long posts.
Infographics: Infographics are educational, fun and informative ways to share info with the audience.
Videos: It’s easier for your audience to get the information they need through videos. Depending on your audience, use videos for leveling up your content game.
SEO: Search engines crawl optimized sites and rank them. With proper optimization for search, your website could end up ranking on the first page of search results for terms your users are searching for.
PPC: This is a paid search engine marketing tactic. If people are looking for a product or service you sell and happen to click on your Google advertisement, they are likely to convert into a customer.
Social Media Ads: Social media platforms are where you can boost your content and advertise your brand and offering, which means more people will find your content on their newsfeed.
Content marketing and digital marketing work best when used together. Using them in tandem will strengthen your overall marketing strategy, which means you will be enhancing both your customer engagement and your sales simultaneously. Content marketing is interweaved with digital marketing. For example, only when you create content, can you use social media marketing for distributing that content on various social media platforms which inevitably results in conversions.
Integrating both these strategies does require patience and it will take time as you cannot expect positive results overnight. If you want to get the best results, you might want to consider hiring Techmagnate, a leading digital marketing agency in India.