20 Essential Elements for a Great Dental Website

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An effective website is one of the most critical aspects of dental practice marketing when attracting new patients. Many people rely on dentists’ websites to schedule appointments, making it imperative to include specific design elements to draw in potential patients.

A successful dental website should feature relevant content, a clear call-to-action and easy navigation. Combining these elements allows an engaging and visually appealing website to provide an exceptional user experience for online visitors.

Failure to include these elements can result in a poorly performing website that may actually deter potential patients. This article will explore how to attract new patients to your dental practice by outlining the key components necessary for a successful homepage, patient-focused content and saleability.

The Essential Elements for a Great Homepage

The homepage is often considered the most impactful page of any website. It gives visitors a glimpse into the website owner’s personality and values, making it a crucial tool in convincing potential patients to choose a particular dentist over others. Furthermore, it provides easy access to essential and informative pages on the website.

Online visitors typically form their impression of the dentist’s practice within a short time of being on the homepage. If the impression is negative, they will likely leave and choose a competitor with a better website, completely forgetting about the dentist with the poor one. On the other hand, if the impression is positive, visitors are more likely to book an appointment, taking the first step towards becoming loyal patients.

Before we demonstrate the four essential elements for creating a great homepage, it’s important to mention that having a responsive website is a must in today’s mobile-first world.

Striking Header

An attention-grabbing header is crucial for a dental clinic’s website to make a positive first impression on potential patients. It should be welcoming and informative, giving visitors a clear sense of what the clinic offers. Moreover, it must establish a sense of trust and professionalism.

One important tip for an SEO-friendly website is to incorporate the dental clinic’s address and phone number in the upper right-hand corner of every website page, contributing to local search engine optimization. It allows search engines to identify the dental practice’s location and show it to people searching for dentists in that area.

Clear Navigation

Visitors must be able to navigate through the website smoothly, or they may become frustrated, leave and never return. To ensure a positive user experience, it is important to feature the most interesting pages at the top of the website’s homepage as part of the navigation menu. It will make it easy for visitors to find what they want and create a satisfying user experience. Eventually, it increases the likelihood of booking an appointment instantly.

Short Introduction

To capture the reader’s attention, it’s a good idea to provide a brief introduction about the dentist and their dental practice. The introduction should cover the following key points:

  • The values the dentist prioritizes.
  • The target audience the dentist serves.
  • The reasons why patients should choose this particular dentist.

While these points will be discussed more on the “about us” page, combining words and visuals can effectively convey the message. Remember, keeping it short and informal is key to making a good first impression.

The Main Call to Action

A homepage needs a clear CTA that encourages visitors to take action. The best call to action for most dental practices is “schedule an appointment,” This simple invitation lets visitors know the dentist is accepting new patients.

Dentists can choose from various calls to action depending on their objectives. These may include signing up for an email newsletter, reading reviews to establish trust and social proof, learning about services offered, or checking out the dentist’s blog.

The Essential Elements for Patient-Focused Content

Once the homepage is designed and optimized to capture visitors’ attention, the next step is to create patient-focused content that will engage and impress them. To achieve this, the following essential elements should be included:

Service-Related Information

To provide potential patients with accurate information about the treatments offered, a dental website needs to have a dedicated page for each service. These pages should be optimized to ensure visitors can easily find the details they need about each treatment.

By providing detailed and informative content, these service pages can help answer potential patients’ questions and enable them to make better decisions about the dentist’s practice. Having well-optimized service pages can ultimately increase patient trust and lead to more appointments.

New Patient Information/Form

In today’s fast-paced world, convenience is essential. Many patients prefer booking appointments online and completing all necessary paperwork before their visit. By offering a new patient form on the website, dentists can streamline the process and save patients time during their first appointment.

Before/After Photos, Quality Images

Images are one of the most important forms of marketing content. High-quality images of a dental practice can complement a dentist’s website and social media profiles. In fact, images are among the top visual elements that consumers appreciate in website design.


While photos are critical for dental website design, videos can also be a powerful tool to help practices stand out. Adding videos to a dentist’s website and YouTube channel can boost user engagement and improve credibility. Videos can take various forms, such as patient testimonials, meet-the-team videos, before-and-after clips, office tours and procedure explanations. They can also showcase a dental practice’s involvement in local charities and volunteering.


Frequently asked questions or FAQs are an essential tool for dental website design. They provide a useful means of organizing information to address patients’ most common concerns. Typically FAQs are a list of questions and their corresponding answers; they can save patients and dental practices valuable time. Common questions may include inquiries about the cost of a particular procedure, whether insurance covers it, dental patient financing and how long the procedure takes.


Regularly publishing search engine-optimized and relevant content is key to boosting a dental practice’s online visibility and reputation. A well-maintained blog can serve as a valuable resource for existing and potential patients, providing them with educational content on oral hygiene and dental treatments.

By creating high-quality, informative content, dental practices can establish themselves as thought leaders in the online dental community, building trust and authority among readers. To achieve this, the blog’s content must be clear, concise and highly relevant to readers’ interests.

Additionally, proper keyword optimization and content formatting can help to ensure the content ranks well in search engine results pages.

The Essential Elements for Credibility

Credibility is crucial in medical and clinical services, especially dental ones. Patients want to ensure they receive high-quality care from professionals with the necessary expertise and experience.

Social Proof

Social proof demonstrates to potential patients the good reputation the dentist has. It can take the form of before-and-after photos and screenshots of social media mentions.

Testimonials, Reviews & Patient Stories

A dental office may feature patient testimonials on their website, highlighting positive experiences with the dentist and staff. Online reviews on platforms like Yelp, Google, or Healthgrades can also be displayed or linked to, showing what other patients say about the dental office.

Meet the Team/About Us Pages

It provides information about the dentist and their team, including professional qualifications and certifications, awards and recognitions and memberships in professional organizations such as the ADA, HIPAA and ADA compliance.

Contact Information

Dental offices need to offer various contact options to accommodate patients’ preferences. Basic contact channels include phone, email and online chat.


A security page on a dental office website should provide information about the measures taken to protect a patient’s personal and medical information. The page may also include information about HIPAA compliance, a federal regulation requiring healthcare providers to protect the privacy of the patient’s medical information.

The Essential Elements for Sellability

Ensuring the website has all the essential elements for sellability is important to make a dental practice stand out in a crowded online marketplace. These elements will not only help attract new patients but also improve the overall user experience and increase patient retention:


Effective call-to-actions (CTAs) are important for website visitors to take specific actions and engage with the dental practice. For example, subscribe to the newsletter, make a reservation, send a question, free consultation, etc.

Click-to-Call for Mobile

Simply mentioning the mobile phone number is no longer effective in today’s fast-paced world. It’s important to enable a click-to-call feature so that online visitors are one click away from calling the dental office.

Online Appointment Scheduling Options

This feature can provide a convenient and streamlined patient experience, making it easier for them to schedule appointments without needing phone calls or emails.

Special Offers

The competitive online marketplace can make it necessary for dental practices to offer special pricing or services to attract new patients. Some online visitors may immediately seek out this information upon landing on the website.

To Conclude

In today’s digital age, having a well-designed and optimized website is essential for any business, including dental practices. It introduces the dentist to potential patients and is a valuable resource for existing patients.

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