Your domain authority is essential in the world of SEO. It is one of the primary factors that define how well your website will rank in search engines.
The term isn’t anything new. However, most people are unaware of domain authority and its significance. To dig deeper, domain authority is a metric that was created by Moz (an SaaS company). It rates a website on a score ranging from 1 to 100 (100 being the best), with higher scores corresponding to a greater ability to rank.
An easier way to look at it is a domain authority is more of a comparative metric against other sites (specifically with your competitors); let’s say your site has a higher DA score from your competitor’s site, you are likely to rank higher in search engine searches.
There are a few different ways to calculate your domain authority. One of the most common ways is to use MozBar, which is available for free as a Chrome extension. This tool is a great way to measure your website’s probability to rank for certain queries and keywords.
Because of the frequent changes in Google Search Engines, Moz recently created a new update called Domain Authority 2.0. The newest update focuses on the quality of the website design, pages, posts, backlinks, images and everything related to the website. The algorithm calculates one year of the website’s analytics and ranks the website accordingly.
You may have heard of these two metrics before. What’s the difference, you ask? Page Authority (created by Google) measures the predictive ranking strength of a single page, whereas Domain Authority measures the strength of entire domains or subdomains. Though these metrics are different, they use the same methodology.
First, let’s take a look at how you can influence your domain authority.
The best answer to this is to improve your link building. For instance, linking your page(s) to other credible sites in your industry can be an effective approach to not only increasing trust but also building more relationships with your community. These relationships can, in turn, help you earn high-quality inbound links from websites with a higher domain score. It’s a win-win. Once you’ve mastered link building, you’ll definitely start seeing excellent benefits for your site.
Another way to improve your domain authority is to create consistent and compelling content. When you create high-quality content, you are attracting and engaging with a loyal audience and helps to boost your website’s engagement (your domain authority).
On the other hand, you can influence page authority similarly to domain authority, just on a smaller scale. Overall, both metrics work in your favor — when you build more links to your individual pages you can raise your domain authority, and vice versa.
If you’re looking to improve your search engine rankings, you can count on page authority for a quick boost! However, for long-term growth, domain authority is something to consider investing in because you can earn more inbound traffic.
While both metrics are important, domain authority deserves more attention and prioritization than page authority.
Now that you are aware of the term domain authority, you’re ready to successfully rank higher on Google. Remember, focusing on link building, creating compelling content and earning high-quality inbound links are the keys to success and will allow you to gradually improve both your Google rankings and organic traffic in the long-term!