Emails may seem like an old-forgotten marketing tool. Still, surprisingly, they continue to be the most used marketing tool by businesses. Research states that at least 29 percent of marketers see email marketing as the most effective channel.
Search engine optimization(SEO), on the other hand, is an advanced technique that benefits all marketing strategies. Both email marketing and SEO have two primary goals: building brand awareness and growing traffic. When combined, the impact of a marketing campaign can be much more significant for the company.
SEO is the technique of improving the quality and quantity of traffic to your web pages so that they feature on the topmost ranks of search results. Email marketing is a technique that is commercial and yet, personal in nature. The purpose is to keep potential/current customers in the loop about the development of the company and its related services.
Both marketing techniques are cost-effective and direct the target audience to the content they’re looking for. Sales pages of businesses see more conversions (purchases) when they let SEO and email marketing do their job. You could put out the most engaging content, but your landing page is as good as nothing without traffic. Therefore, one must not ignore SEO and email marketing in their quest for higher ranking on search engine results pages (SERPs).
It’s understandable that search engines take anywhere between four days to six months to crawl and index your content. Therefore, the wait to check positions on SERPs could be a long one. A well-known trick that can be applied here is to promote your posts, blogs and articles through emails.
Both SEO and email marketing rely heavily on traffic. With email marketing, you can be assured of driving quality traffic to your main landing pages. Since email marketing has a steady base of interested customers, you will have a fixed readership rate on your content. By sharing updated content through emails, you’re giving the readership the boost it needs.
With email marketing, you will have a specific number of people who are loyal to your brand. However, there is always space for more. When you combine SEO with email marketing, you will call more visitors to sign up for your newsletter. Through this, you can quickly achieve the benchmarks you have set for your email marketing initiatives.
With continuous email marketing, your network of interested readers keeps growing. These people will spend more time on your blogs once they are familiar with your content type and writing style.
More than the visitors through organic channels, your subscribers will stay on your page for extended periods. You will eventually see lower bounce rates as you build your subscriber list. You can maintain an optimal bounce rate once you take proactive steps through newsletters.
Once you start sharing your content in emails, analytical data will help you figure out the kind of content that resonates with your audience. Then, depending on the click and open rates on newsletters, you can produce content on your website that will hit the target without fail. Using this data, create content strategies that will always be successful.
When curating an email marketing strategy, you often come across terms like landing page, sales funnel builder and sales page. These are the components needed to build a successful landing page. The commonly used landing page and sales funnel builder in the market is the lead page.
However, with a focus on stunning, design-driven email marketing content and highly effective sales page, Flodesk, on the other hand, is growing into one of the most rapidly expanding digital marketing platforms currently.
There are other alternatives that are equally and often more potent.
A few of Flodesk’s favourite Leadpages alternatives in the market are:
MailChimp is another popular platform that automates email marketing. It constantly analyzes data to provide recommendations for better and more targeted content. MailChimp started operations in 2001 and is one of the most trusted email marketing platforms in the market.
HubSpot is a well-known name in the digital marketing space. It is an all-in-one marketing platform that develops landing pages and sales funnels in no time. The focus of HubSpot is especially on increasing leads and conversions. You need not worry about email marketing and SEO once HubSpot is onboard.
Unbounce produces landing pages for websites and is suitable for businesses of all sizes. It comes with a massive library of tried-and-tested landing page templates. It can be integrated with the major platforms of today and is optimized for mobile devices. You can use this service for free for 14-days and then choose from any of its plans if satisfied.
GetResponse is an all-in-one marketing software established in 1998. It creates landing/sales pages, sends emails and automates marketing. It also comes with a webinar builder, an interesting feature you should try out during the three-day free plan. Another great thing about using GetResponse is its customer service which responds quickly and caters to multiple languages seamlessly.
General email blasts are “general” and uninteresting. If you come up with customized emails that reach different demographics, you’re more likely to gain the attention of the customers on your mailing list. Group your subscribers as per their interests and see successful returns on your SEO and email marketing efforts.
With segmentation, you are also increasing the open and click rates of emails. Spend enough time gathering information on your customers and create groups accordingly. An email marketing platform like Flodesk can automate this entire process saving you time. You are increasing your sales and rankings by curating content that caters to different buyer personas.
Be wise in the promotional emails you send out to your subscribers. Besides informing them about your company’s offers, include SEO content that redirects them to other links. Your goal is to get more subscribers to your main website from newsletters. Check that the placement of the linked texts is correct and highlighted in a different color, preferably red, so that it catches their attention instantly.
Additionally, use innovative calls to action (CTA) that induce a sense of FOMO within your readers. Use a web traffic checker tool to see the current strategy’s success rate and if readers are clicking on the links. Finally, deliver what you promised by placing links correctly.
All promotional content on emails must have a CTA. CTAs are actions the readers take that are advantageous to your business. Prompt your customers to sign up, fill out a form, visit the website, or perform any other action that boosts your marketing campaign.
Deploy innovative sales tactics – convince your customers that the offer benefits them too. Place your CTA in such a way that it is visible and appropriately placed. They lead to more conversions; therefore, providing value to your subscribers is of utmost importance.
It is debatable whether social media directly influences SEO, but this technique is simple and impactful. All you need to do is incorporate sharing buttons in your posts so that readers can share them on social media in just one click. The higher the number of shares on social media, the higher the position in search engine results.
Most email automation services that build landing and web pages automatically apply sharing buttons to posts. So make sharing easy, and if you don’t see the desired results in conversions, you’re still improving brand awareness. Either way, it’s a win-win situation for your brand.
Analytical tools like Google Analytics can leverage SEO in your email marketing campaign. All you need to do is let the tool browse your content and show you your best-performing topics. These are those topics that your readers have taken a keen interest in.
Find those articles and resources on the top five spots on SERPs and use more of their related content in your emails. Since you have facts backing you, brace yourself to see higher click and open rates and more conversions. Sooner than you know, your content will have a perfect blend of email marketing and SEO.
To integrate SEO and email marketing, you need not shed your blood, sweat and tears but rely on data-backed research. By mixing both channels, you are boosting SERPs and generating brand awareness. As a marketer, isn’t that the end goal?
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