“To get a higher ranking, you need to build links.” We’re sure you’ve heard experts making this recommendation. And it’s 100 percent effective if you do it right, but not all links are created equal.
Gone are the days when the number of references was the deciding factor in your credibility. Now, you need to build high-quality, relevant backlinks to rank high and maintain high traffic rates.
So, how do you know if a link is safe? And if you come across bad links, how do you remove them as soon as possible? We have the answers, so improvements are coming.
In a month, you’ll see a completely new link portfolio for your website, with only quality backlinks from websites in your niche and industry.
It’s not difficult to determine which link is good for your reputation and which isn’t. Here, we’ll tell you the most important differences and how they can influence your ranking.
Good backlinks are:
So, good links are closely related in topic, inserted as an honest recommendation (as they should be) and posted on active, reliable websites.
Bad backlinks are:
Luckily, you can remove toxic backlinks in a couple of ways.
Backlink portfolio audit and improvement are essential processes in every SEO off-page strategy.
In rare cases, this method works. Of course, if you have a thousand spam links appearing in a month, it’s not wise to track every owner and contact them. Just use the next method.
But if someone has written a negative review of your service or product with a link that seems suspicious, it’s time to investigate. Unfortunately, some website owners try to remove competitors in unethical ways similar to this.
In this case, you can contact the webmaster and ask who offered such a post and if it’s possible to remove it. If not, proceed to the next method and consider doing some damage control, perhaps by writing an article about the harm someone has done to your brand.
Along with screenshots of positive reviews and gratitude for the support, the post will work – and perhaps even attract more people to your site in the process. (After all, a lot of us are admittedly intrigued by online beef among brands.)
Create or update your Disavow .txt file and upload it on Google Search Console. These simple actions help you remove the value from every link that doesn’t work in your favor. But remember that if you were receiving benefits from one or more of those mentions, you could lose them in the process.
As you’re getting closer to removing all spam links from your profile, it’s time to find ways to add quality backlinks to it and build a new reputation for your website.
Publish top-notch content for your niche on the website. In effect, good backlinks will come to you organically – because other bloggers will genuinely like your articles and share them with their audience.
You can write guest content for relevant websites and mention yourself as an author. In this way, you will show expertise in your chosen industry. It’s pretty easy to find blogs that accept contributions. You can look for potential blogs online and make them unique offers they cannot refuse.
Do the same with infographics. Create one for another website, and it will have a mention of you as a co-creator. This is a great way to get a white-hat link and to show off the skills of your design team.
You can offer another kind of collaboration to a service you really want to get a link from. It can be a piece of content you write together, sharing your experience, or a compilation with the best products on the market, etc. There are no limits.
Set up Google Alerts to see if there are mentions of your business, website, email, products, etc., without a link. Contact the webmaster and explain that inserting a link will be beneficial for both parties.
Also, investigate for “broken’ links” – URLs that lead to 404 error pages. If the anchor suits your content, contact the owner and notify them of the broken backlink and offer them to put yours there instead.
Pitch your content properly, and you’ll get many more high-quality backlinks.
There are good and bad backlinks, and now you know which ones you need and why. Analyze your backlink profile regularly to see if some references have become spammy. It’s wise to tidy up your portfolio before Google penalizes your website for the crimes you didn’t commit.
Use the Disavow Tool to remove all the negative links to your site. In this way, you’re removing the actual value of the link. And as replacements for these links, you can build credible links from relevant websites – look for unlinked references to your website, brand or products, write guest posts or cooperate with link building services.
And no matter what you do, one thing remains clear: To get great mentions, you need great content. So focus on writing well and providing value to your readers with every article.