Content writing is one of the most in-demand jobs outsourced all around the world. Good writers are hard to come by, but finding the perfect guest bloggers for your site, as cliche as it sounds, is almost like finding a needle in a haystack.
Why? Simple. Not all good writers are great guest bloggers. And not all great guest bloggers can really have a career writing about something else. That reason alone is why so many businesses search high and low for companies that offer when they can’t or don’t want to do it themselves.
So whether you’re trying to figure out if you have a shot guest blogging yourself or if you’re looking to hire one, here are a few must-haves of every great guest blogger.
This is pretty obvious. Guest blogging is a craft of its own and has nuances that make it different from any other writing job in the world. So no matter how great your typing speed is and how wide your vocabulary may be, you can’t simply fake your way into a guest blogging career.
Aspiring guest bloggers need to understand that the purpose of guest posting is to boost the authority and trust of customers through testimonials or positive feedback from other sites. This can also be done by simply citing a company in a well-researched article.
Writers who understand this are a few steps away from being qualified to offer guest posting services .
Understanding the basics of guest posting can only get you so far. Professional guest bloggers take years to build up their niche writing to make them a credible figure in a certain niche.
As a business owner, it’s more profitable and efficient for you to get a guest blogger that has enough experience in your field so you can effectively benefit from their posts.
Be aware that guest bloggers can also have a wide array of expertise, which means they can cater to more than just one niche. It’s perfectly fine for as long as the guest blogger can deliver results.
The very core of guest blogging is rooted in one of the three tenets of search engine optimization and that’s none other than off-page SEO. This means that a guest blogger must have at least enough knowledge of off-page SEO techniques, and that’s something that’s non-negotiable.
However, it’s better if your guest blogger is already a certified SEO expert. This means he or she can find out exactly what kind of content your company needs and how to produce great traffic, thereby creating outstanding results. This integration is essential for an SEO campaign to actually be effective. If your guest blogger can already do this, by all means, keep them!
Speaking of other off-page SEO techniques, the perfect guest blogger is someone who already has a strong social media presence. According to statista.com, it’s expected that by the year 2021, there will be 3.09 billion active users. So if your guest blogger shares the content for your site on their social profile, the audience you reach could significantly increase.
This works for you because that guest post will give you that extra boost in promotion and possibly sales, too. If you have a Youtube channel, it could even increase traffic there too.
Aside from having a verified social media account, it’s best if your guest blogger has a blog of their own. This is good for a number of reasons.
First, if a writer has a blog of their own, that can serve as a portfolio for you to check their previous work and how good a writer they actually are. It can also help you assess their online presence and credibility in the field.
Next, it will serve as another platform for you to reach more people, because like social media posts, your guest blogger can share their posts to their own platform, too.
Lastly, this one applies to every kind of job, to be honest. But no matter how basic meeting deadlines seem to be, not everyone can comply. That’s why, if you meet a guest blogger who can do all the things stated above, plus they’re someone who doesn’t miss deadlines that often, then you’ve found yourself a gold mine.
Let’s face it, not everyone has the guts and passion to become a guest blogger. If you know someone who excels at writing but struggles at guest posting, then you can point them to alternative content creation strategies that produce the same results.
At the end of the day, no matter what kind of off-page strategy you choose, you just have to learn to do your research and pick the one that works best for you, your audience, and your business.