7 Important Elements for an Engaging Headline

In today’s world of digital marketing, crafting an engaging headline has become more important than ever before.

With the average attention span of people decreasing, it has become essential to grab their attention with a headline that captures their interest in a matter of seconds.

We use headlines in blog posts, advertising copy, landing pages and social media content. It’s the first piece of content your audience sees, and it’s the deciding factor on whether a person chooses to engage with your content or not.

And this is where a headline analyzer comes in handy.

In this blog, we will discuss how a headline analyzer works and seven important elements for an engaging headline to keep in mind.

With the information you’ll get here, you’ll find it easy to generate headlines that work and know why they work too.

Let’s go!

What Is a Headline Analyzer?

Firstly, let’s talk about what a headline analyzer is.

A headline analyzer is an online tool that checks your headline and provides you with a score, along with suggestions on how to improve it.

It considers various factors such as headline length, sentiment, emotional appeal, power words and much more.

There are many free headline analyzers available online like:

  • IsItWP Headline Analyzer
  • OptinMonster Headline Analyzer
  • CoSchedule Headline Analyzer and more

Using a headline analyzer is easy. Just fill the input field with your headline and let the tool give you a score and suggestions to improve.

A headline analyzer tool like IsItWP will help boost your content clickability.

We’ll dive deeper and look at how headline analyzers work and the important elements every headline should have.

How Headline Analyzers Work

While headline analyzer tools are relatively new, they’re built on copywriting principles that have been around for ages.

Copywriting is the practice of writing content that has the purpose of advertising a product. And one of the most critical copywriting skills one can have is creating an attractive title or headline that immediately catches a reader’s eye.

Over several decades copywriters and advertisers have identified certain elements that make a headline more compelling. There are several rules to writing headlines that are guaranteed to entice your audience to read your content.

However, it’s hard to remember all these principles and apply them perfectly every time. And this is where headline analyzers come in handy.

Such a tool helps you identify common and uncommon terms, the number of words and characters to use and so on.

These elements come together to create a final score that will help you understand whether your current headline is impactful.

These elements are classic but fundamentally sound and have been proven time and again to generate sales, engagement and positive interactions.

7 Important Elements for An Engaging Headline

Now, let’s look at seven aspects of a headline that you should keep in mind to make it as engaging as possible.

A headline analyzer tool uses these elements to score your titles, and by adding these elements or best practices to your headlines, you can improve your overall score. And by extension, you’ll boost how many people read your content and engage with your brand. 

1. Emotional Appeal or Sentiment

A headline should evoke an emotional response from the reader. After all, people are assailed by ads, social media posts and emails all day long. 

To stand out from the crowd, your headline should inspire curiosity or create an emotional connection with the reader. 

How? One way is to capture attention using the right words like ‘Amazing,’ ‘Innovative,’ or ‘Remarkable.’

Or even ‘Final,’ ‘Don’t miss out,’ or ‘Life-changing’ – these words highlight the importance of your content and make it irresistible to click on.

When including sentiment in your headline, it’s not necessary that it should be positive. Even negative headlines are good as long as they are truthful and useful.

Most headline analyzers give you a higher score if your headline has either a negative or positive sentiment.

We’ll dive into specific word choices next to help you pack just the kind of emotion or sentiment you want in your headline.

2. Power Words

Adding emotional appeal depends on the kind of words you use in your headlines. Choosing the right words can make all the difference when trying to grab a reader’s attention.

Power words are attention-grabbing words that are used to trigger an emotional response in the reader.

Here are a few examples of what power words look like:

  • Greed Words: Best, Bargain, Save and so on.
  • Curiosity Words: Unique, Crazy, Little-known and more.
  • Vanity Words: Boost, Staggering, Triumph, Moneymaking and so on.

There are hundreds of power words that you can use in your headlines. Adding such power words and creating emotions will immediately give your headline a boost and get more people to click on your content.

3. Readability

Headlines should be easy to read. People scan headlines, so you need to ensure that the words and phrases you use are easy to understand.

If you use complex words, acronyms, or lengthy phrases, your headline will be hard to read, and people won’t bother with it.

For example, a sentence like “Behold the power of an automated content delivery system” is not as readable as “Discover how automation can help you deliver content faster.”

By keeping your headlines simple and easy to read, you’ll ensure they’re as effective as possible.

A headline analyzer platform will tell you if your content is easy to read, and you can use this information to improve the overall effect of your writing.

headline analyzer platform
Check your headline’s readability with a readability app. Website.

4. Clarity and Relevance

Your headline should be clear and concise. This means that you need to avoid using jargon or long phrases that take too much effort to digest. 

For example, a headline like “Achieve better results with SEO” is much clearer and easier to understand than “Start deploying SEO tactics for optimal performance.”

Make sure that readers can immediately understand what your headline is about.

You also want to ensure your headline or title is relevant to the target audience and the topic you’re addressing. 

And a powerful way to do that is to use relevant keywords in your title. If you’re writing an advertorial on shoes, then use the keyword ‘best shoes’ – this is a simple but illustrative example of how using keywords will attract people who need shoes. 

Avoid going off tangent and writing about unrelated topics when crafting a headline. You’ll ensure that the right people engage with your write-ups. 

5. Ideal Word Count

A good rule of thumb is to keep your headlines short – around 6-12 words – so that they are impactful yet straightforward.

And not only that, a short but informative headline is visible on search engine result pages and social media posts, where people are hit with a barrage of information.

Therefore, if you can get your message across in just a few words, do so.

However, writing a headline with too few words is also not a great idea. You’ll be more likely to attract people if you add descriptive words to draw attention to your work. 

As you can imagine, it’s hard to balance getting a headline right. So, work with a headline analyzer to get the right prompts for your word count and character count. 

headline ideal word count
A headline analyzer will help you get the headline length right

6. Numbers

It’s well established that adding numbers to your headlines increases click-through rates.

Numbers give readers a sense of clarity and allow them to quickly understand the gist of your headline.

For example, instead of saying “How to Stay Healthy,” you could say “7 Ways to Stay Healthy”. This instantly conveys the message in an easy-to-digest format.

You can also use numbers to create a sense of urgency. For example, you can say, “7 Time-Saving Habits You Should Adopt Today”.

These tips will help you write headlines that capture the reader’s attention and make them click on your content.

Another way to leverage numbers in your headline is to use statistics. Interesting statistics compel people to read more and learn what you’re talking about. For example, ‘67% of College Students Regret Making This Decision’ is an example of a headline that uses statistics. 

Statistics and numbers in your headlines are a great way to build curiosity and interest. 

7. Use Headline Templates

There are several types of headlines that you can use to engage your target audience.

If you’re stuck for ideas, try using headline templates or formulas that have proven effective.

Here are some ideas:

  • How-tos: These are headlines that explain a process. Examples include “How to Lose Weight Quickly,” “How to Write an Engaging Blog Post” and so on. 
  • List posts: These types of headlines include numbers and promise readers a finite list, such as ‘6 Tips for Writing a Great Headline’. This type of headline creates a sense of urgency and keeps readers interested.
  • Questions: Asking questions in your headlines can help draw attention to your content. Examples include ‘Do You Need a Headline Analyzer?’ or  ‘What Are the Benefits of Using Power Words in Your Headlines?’
  • Resource post headlines: This type of headline tells audiences that they’ll get a comprehensive guide or resource that they can use. ‘The Ultimate Guide to Landing Pages that Convert’ and ‘How to Use a Headline Analyzer for Maximum Impact’ are great examples of resource post headlines. These headlines are great for long-form posts and can help engage readers at the top of the funnel.

By using headline templates and formulas, you can create impactful headlines that will capture the attention of your readers.


In conclusion, a headline analyzer can be a useful tool in helping you create an engaging headline that grabs the reader’s attention. By keeping these seven important elements in mind, you can create a headline that not only appeals to your target audience but also improves your content’s overall visibility and engagement. 

So, go ahead and give your headline the most impact you can with a headline analyzer tool. 

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