Content Marketing Tips & Resources

How High-Quality Infographics Can Boost Your SEO Performance

An infographic is a piece of content that can make your search engine optimization (SEO) campaign up to 95 percent more effective. Infographics can convey a very complex and challenging message to your readers in a straightforward way. This is a very effective way to catch the viewer’s eye because 85 percent of people are visual learners.

What is a High-Quality Infographic?

According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data.” In detail, an infographic is an assortment of imagery, graphs and text that gives an easy-to-understand synopsis of a topic. But only a very well-planned, expertly designed and easy-to-understand infographic can be called a “high-quality” infographic.

So how do you make a high-quality infographic? And how will this high-quality infographic fit into an SEO campaign?

Types of Infographics

Want to pick the best infographic style that will successfully convey your information? Well, it depends on the purpose of your infographic and the type of information you’re hoping to impart to your viewer

Understanding the broad definition of infographics and incorporating different types of infographics in your content strategy could be your trump card for SEO service.

Let’s dive into the kinds of infographics:

  • Statistical infographics: Used to visualize survey results and present data from relevant sources.
  • Informational infographics: Visual content that expresses a new or specialized concept and provides an overview of a topic.
  • Process infographics: Provides a summary or overview of the steps in a process. Process infographics will allow you to simplify and clarify each step.
  • Timeline infographics: This content visualizes the history of something, highlight important dates and give an overview of events.
  • Comparison infographics: This is the best way to showcase the comparison of the important segments of your business, price, product, or idea or list the pros and cons of each of your products.
  • Geographical infographics: Usually include a map and various data relevant to the map. A good choice when you want to present statistics, survey results and other demographic data.
  • Hierarchical infographics: These coordinate data into predefined levels. Typically, this content shows how information is organized into several levels and how those levels are correlated. These are usually made up of pyramid charts.
  • Flowchart infographics: Commonly used to show how a topic splits off or grows.
  • List infographics: These are helpful educational tools usually containing a lot of pertinent information sorted in the form of text and icons. Lists make it easier to read the content, making it beneficial for an audience wanting useful information quickly.
  • Anatomical infographics: These analyze a subject’s format or texture, indicating how it is assembled or how it functions.
  • Visual resume: An increasingly popular styling on resumes, you can display your skills, goals and experience in a succinct way.
  • Photo infographics: These are image-based and used to help visualize practical concepts or tell a real story.

These are the most traditional types of infographics. You can use them according to your goals.

How to Create a High-Quality Infographic?

Different types of infographics are created to express different kinds of facts. Creating an ideal and captivating infographic depends a lot on a person’s creativity. But it is possible to create a stunning one by following some tips.

Customize Your Infographic to Suit Your Target Audience

An infographic is great if it satisfies the target audience. The infographics with the most traction, most attention and most virality are ones that meet the requirements or expectations of the target audience. When creating infographics, make sure they contain specific, relevant and customized content so that provides the right message to your target audience.

Create a Magnificent Headline

Your infographic’s headline is indispensable. This theme is the same as with the blog article. Without a compelling headline, the infographic won’t be viewed.

Do’s Don’ts
Make it short enough to read at a glance Don’t make it too wordy
Keep it relevant Avoid critical words, use a more natural synonym
Create a title that catches the reader’s eye Don’t use irrelevant words to get attention

Keep it Simple and Focused

The main goal of creating an infographic is to present a topic easily so that the target audience quickly understands it, so try to keep the infographics as simple as possible. Research, collect data and arrange it neatly. Make it simple and focused on a single theme. Many people want to highlight more than one subject and make it very complicated, but this will fail to attract the attention of the readers. Don’t just make your infographic a tumble of facts and charts.

Benefits of the Templates

Templates make any task more comfortable. If you are a beginner and want to create a quality infographic, all you need to do is choose your template, plug in the generic visuals and graphics and attach your information. It not only saves you time but also helps you to avoid oversights. There are many tools including free and paid options.  Some of the best tools:

  • Canva
  • Venngage
  • Piktochart
  • Visme
  • Infogram
  • Snappa
  • Animaker
  • BeFunky
  • Biteable
  • Mind the Graph

Show Things Visually

If the written information on your infographic is very cluttered it won’t do its job and will be considered a low-quality piece of content. There is a need to keep a balance between the written and the visual information. An infographic should contain some quality graphics with succinct and straightforward copy, making the piece of content easy to navigate and information easy to consume. 

Maintain Readability

An infographic with different font-sizes is a common design practice. But a font that’s too small will fail to grab the reader’s attention or annoy them. Extra-large writing, however, it will look clumsy. It results in losing readability. The infographic should be easy to go over and view, whether the user clicks to enhance it or not. Most content creators agree that 600 pixels is the right width.

Manage Length and Size

People naturally detest vast and complicated pieces of content, so your infographic should be created to meet your target audience’s ideals —  8000-9000 pixels is a standard length limit that you can follow. Also, pay attention to the size of the file, so even users with a slow internet connection can download your infographic. Be courteous, keep it to 1.5 MB.

Leave Plenty of White (negative) Space

A busy infographic is off-putting and difficult on the eyes. People will just scroll by and ignore it. A well-designed and decent infographic design retains a balance of graphic elements with the necessary negative space.

Double Check Your Work and Edit

You are not done until you’ve conducted a strong self-edit on your work. Try different options and styles to make sure your message is clearly delivered. Use numerous color schemes or also unique layouts and see how your infographic structure looks in them. Remember that nobody has created the perfect infographic in one try. You need to be patient and work on it until it suits your message, brand and audience’s needs.

The Importance of Infographics in Your SEO Campaign

Here is why infographics continue to form a part of just about every SEO strategy: 

  • Visual content: An effective strategy for more traffic

People are naturally more attracted to visual content. Studies have shown that graphics and images can attract 95 percent more attention than written articles. In fact, it has been reported that we process visuals 60,000 times faster

Studies show that a whopping 91 percent of buyers prefer visual content to be traditional or static media. Not everyone has the time to read long-form content, nor do they often want to. This can lead to an SEO boost, since infographics help to increase traffic and also helps to retain traffic for a longer time. 

  • More user engagement

Less text-based content on your website leads to better user engagement. The average user’s attention span is just eight seconds. A user can determine what your site is all about in less than two seconds. So an infographic is an excellent way to catch the eye of the user in the blink of an eye.

  • Simplified topic attracts the audience

The main goal of infographics is to offer the reader with easy-to-understand content quickly. This is why infographics are often used for teaching purposes. If you have a high-quality infographic on your website or social media platforms you’re bound to enjoy an upsurge in traffic and engagement. 

One thing that has been found in the study is that the human comprehension of visual content is 10 times more than the written content.

  • The potential to go viral

The shareable nature of infographics leads to the possibility of it going viral on social media. If it draws the attention of a large audience, you may find it spreading like wildfire across the internet. 

Make sure your infographic is linked back to your website.

  • It creates an inbound marketing opportunity

Attention-grabbing visual elements can enable you to earn more followers, likes, subscribers and gradually more customers. Create graphs, charts, pictures, tables and other features and provide relevant and useful information.

  • Google’s page rank algorithm

High-quality infographics will help to rank your page higher on the search engine results pages (SERPs). Because high-quality visual content can help with Google’s “Page Rank” algorithm.

  • Can increase sales and boost popularity

There is no substitute for visual content if you want to deliver an exciting presentation of your product or services. What’s more, the use of visual content helps to increase the popularity of the company as well as increases sales.

  • Linkable and shareable

Impressive and quality infographics are highly shareable across multiple social media platforms like Facebook, Instagram, Twitter, etc. and can be incredibly helpful in raising people’s attention and interest in your company. 

So, make your infographic as shareable as you can. The best strategy is to post your infographic across several dominant social media platforms on which you’re actively connecting with people and promoting your company. Highly shareable infographics articulate your message very well. If you get it right you might find your audience responds so well they share it with their friends, colleagues and families. 

  • Creates your brand value

Infographics and such content create micro-interactions with your audiences. Infographics can be used to bolster a brand because it can accentuate any topic or theme. Design an infographic with coordinated colors, shapes, pictures and messages, along with your logo, to increase brand awareness. Your company can be promoted effectively when your contents include useful and meaningful infographics for viewers.

Final Thoughts

Creating an infographic is easy, but creating a high-quality infographic takes some effort. If you research thoroughly and collect your data from reliable websites and sort them nicely, it will catch your audience, customers and prospects’ attention. When done well, your infographic will generate more likes, followers and subscribers resulting in more traffic to your website.

Maqsood Rahman

Maqsood Rahman is the Founder & CEO of SEO Audit Agency He is highly dedicated to helping companies develop their Digital Marketing strategies. He is also the mastermind behind SEO Audit Software, one of the best open source & white label SEO tools for agencies with a 14-day free trial version.

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