Search engine optimization is changing with the growth of technology, mobile devices and internet connectivity. The change in user behavior and inclination toward a number of social media platforms is demanding that marketers focus on creating more useful and interactive content.
The creation of relevant and informative content is playing a brilliant role in digital marketing. It has transformed conventional marketing into inbound marketing, where potential customers search for content and land on a product page itself rather than showing them the same page through different advertising channels and mediums.
The creation, publication, and circulation of useful content, in turn, bring more qualified leads than any other promotional campaign. This post discusses the nature and types of interactive content and how it can prove to be a game-changer for SEO. However, the core principles may remain the same. You may need to take care of the on-page factors with tools like Magento 2 SEO extension so that the page performs well in the search engines and brings the target audiences onboard. Once they land on the page, interactive content comes into practice.
What is Interactive Content?
Interactive content is a form of content that strives to engage the readers or viewers with a magnetic pull and an open communication channel rather than just reading or watching it. The conventional content that writers used to produce just to convey a message is no longer useful. It has the absence of interactivity, as it is not offering its audiences a reason to react and contribute.
Many SEO operators still do not fully understand the need for interactive content, as they have not realized its effectiveness and potential for increasing sales and brand evangelists for an online business. Online users are prone to spend only a few seconds judging a website by its appearance and most visually obvious content.
The hassle of exploring more and more online stores in a limited time restricts users’ attention span. By the time they land on a product page, they read the first few lines, scroll down the page, and lose their concentration while being distracted by all of its features.
Here, conventional content loses its ability to engage users. Interactive content, on the other hand, shares facts and statistics and talks about real-life scenarios to make users connect and react accordingly. Examples of interactive content include quizzes, polls, price calculators, webinars, infographics, videos, live sessions on social media, personalized emails, etc.
SEO is changing rapidly and is demanding that webmasters be more authentic. Anything you share on a blog or online store has to be unique and valuable to users, rather than only discussing or sharing the obvious concepts that everybody else has on their blog or website too.
Interactive content plays a vital role in increasing the rankings and traffic of a website. Its effectiveness has made it become the future of content marketing. Producing and circulating content without encouraging user reaction is not useful anymore. Interactive content boosts SEO and collects data for optimizing web pages for higher conversions.
Users quickly leave a website if the content of any of its specific page misses the magnetic pull. The quick exit of users from a website results in a higher bounce rate, which negatively affects its SEO. It is common to know that ‘Google loves you when everybody else loves you first.’
In short, it is the design and content of your website that has to play its part in engaging users and making them stay longer. As they stay longer to interact with the variety of content, Google will start noticing and will elevate the search engine position of that website with respect to its ranking factors.
Gone are the days when the marketers used to create and publish hundreds of words to elevate SEO rankings and retain an all-time high. These blogs and articles were good to earn backlinks and SEO benefits, but at the end of the day, it failed to make users read and act upon the message. The core reason for users go through a website’s content lies in its engagement capabilities.
Interactive content is crafted to deliver more value to users, which in turn, makes them believe in the website and share their email address or contact details to receive communications, or they share the useful content with their friends and family on social media channels. Social media works as a catalyst as interactive images duly optimized with image alt tags and videos reach audiences on a friendlier medium. This, as a result, generates more leads and drives increased traffic to a website.
SEO is all about serving potential customers with the right information that they are looking for about a product or service. Without understanding their whereabouts and behavior, you cannot provide them valuable information.
With interactive content, you can display information in chunks. If they are interested in knowing more, they will scroll down, click on an option, and find the details. Using polls and surveys are quite useful for marketers to learn more about their customers.
Users often are willing to contribute to a survey and ensure their voice is heard. In return, marketers can get honest and impartial feedback from users. By using this data, marketers can design better re-targeting campaigns or launch products with more useful and relevant features. To understand the behavior of your customers, you can seek assistance from tools like product video extensions and project interactive media right on your landing pages and grab relevant user information.
Interactive content aims to educate the end-users in an engaging manner. Users have lost the desire to read long-form text descriptions and posts from their favorite merchants or publishers. Share content that is not boring and instead indulges and entertains users.