How ‘People Also Search For’ Can Boost Your SEO Content Strategy

If you want to maximize your content for Google’s search engine results pages (SERPs), then you need to take advantage of the ‘people also search for’ (PASF) feature.

This feature helps users see queries that are similar to their search query; it’s like having a clear blueprint that displays what people want to discover. 

In this article, we share how you can use the PASF feature to boost your search engine optimization or SEO content strategy.

Difference Between “People Also Ask” and “People Also Search For”

The People Also Ask (PAA) box shows a list of related queries below the searcher’s original query. In essence, they are the questions Google thinks your audience is asking when they conduct their initial search.

The People Also Ask box is displayed in the SERP following the first result. Here is an example of both the PAA and PASF features for the query “What is SEO?”:

The “People Also Search For” section includes topics associated with the term you searched, whereas the “People Also Ask” section lists questions associated with your initial search.

Here’s another example with the same query, “What is SEO?” When you click each PAA, you can see how they display the PASF alongside.

People Also Ask sample

Google’s PAA boxes could show up following any search. But sometimes, the People Also Search For box only appears once a user swiftly leaves a page or closes a new tab quickly after typing a search query.

Difference Between ‘Related Searches’ and ‘People Also Search For’

Related Searches are questions that users frequently enter into the search query box after narrowing their search request. 

They are the eight search terms you discover near the bottom of Google’s SERP and are related to your search’s subject.

Related Searches

On the other hand, PASF appears within the search results and offers additional queries related to the original search query that users often explore after visiting a particular page.

9 Ways To Integrate “People Also Search For” Feature Into Your SEO Content Strategy 

1. Discover Related Keywords

Google’s goal is to make it easier for users to find information, and by showing a list of related queries, the PASF function can help users better grasp a subject.

The People Also Search feature is one method for selecting long-tail keywords to utilize in your content and on your website.

As marketers, we can benefit from the fact that the PASF are topics and question connected to the initial search query by producing content that follows these search journeys and aid people in finding what they need.

2. Understand Search Intent

Matching your content to the user’s search intent ensures that your content directly addresses what the user is looking for. 

Here are the five types of search intent combined with examples:

  • Informational search intent: This is when people look for general knowledge about a topic, like specific information or answers to questions. Examples: “How to bake a cake,” “What is content marketing” and “Benefits of exercise.”
  • Navigational search intent: This happens when users want to reach a specific website or webpage. Examples: “Facebook login” or “YouTube homepage.”
  • Transactional search intent: This occurs when users seek to complete a specific action, especially involving a purchase or interaction. Examples: “Buy iPhone 13 online” and “Order pizza online.”
  • Commercial search intent: This is when users are researching products or services intending to make a decision in the near future. They’re comparing options and seeking reviews. Examples: “Best office chairs 2023,” “Top-rated prom dresses” and “Compare MacBook Pro vs. HP Elite.”
  • Local search intent: Here, users search for products, services or information that is geographically relevant to their current location. Examples: “Hotels near me,” “Auto repair shops in Chicago” and “Dentist office hours in Miami.”

Since Google’s primary objective is to deliver the best answer that satisfies the search intent, comprehending the searcher’s intention is important for answering questions the search raises.

By using PASF to know user intent, you will be able to create content that meets their specific intent, allowing you to guide them through their journey and increasing the likelihood of conversions.

3. Perform Keyword Research Based on PASF words

Since the PASF box contains secondary keywords with strong ties to the primary search query, you can uncover valuable keywords that users are actively searching for. 

Here’s how you can perform keyword research based on PASF words to fuel your SEO content strategy:

  • Get keyword insights: By typing the search term on Google and taking note of the related phrases, topics and keywords that show up.
  • Don’t ignore long-tail keywords: Long-tail keywords are often more specific and have lower search volume, but they can yield higher conversion rates.
  • Competitor analysis: Examine the website’s ranking for these search terms, identify the content format used and brainstorm ways to create better content.
  • Use keyword research tools: You can place the PASF keywords you’ve discovered into keyword research tools like Google keyword planner tool. This will assist you in analyzing and discovering more keywords that correspond to the search intent.

Since the ‘People Also Search For’ suggestions offer a glimpse into the minds of your target audience, it’s essential to use these suggestions to serve your audience better.

4. Explore Content Ideas

Rather than having to start from scratch with every new piece of content, you have a ton of questions you may explore throughout your editorial schedule based on the ideas you get from the PASF section.

PASF is a useful feature that saves you time and effort because it automatically loads more sets of topics connected to your search query, providing you with instant information about any subject. 

By conducting your searches and noting what you find in the PASF box, you can create your own list of topics and content ideas. Compiling these PASF questions can tell you what needs to be included, modified or updated in your SEO content strategy.

5. Refine On-Page SEO

You can use on-page SEO techniques to raise the rating of your website and keyword utilization is one of the finest on-page SEO strategies.

Since PASF helps you develop keywords, you can effectively include them naturally in your content. 

Here are a few critical places where you can add the PASF keywords in your article to improve your on-page SEO:

  • Main title
  • Meta description
  • SEO-friendly URL
  • The first 50 to 150 words of your article
  • Image & Alt text 
  • H1, H2, and H3 headings

You can also add semantic-rich search terms to your content and use jump links to make it easier for your site visitors to see the answer they want quickly.

6. Optimize Your Existing Content

The internet is always evolving. For instance, a trending article from a year ago is likely no longer relevant today. For the purpose of generating additional traffic, such content should be updated and, if possible, distributed into different formats.

The People Also Search tool contains ideas that you can use to refresh such old content. Here’s how:

  • Enhance content depth: PASF will provide you with more questions your audience asks about the topic; you can give answers by including these keywords and phrases in your existing articles.
  • Internal linking opportunities: By interlinking related articles within your website, you can guide users to explore more of your content. This reduces bounce rate and positions you as an authority on the topic.

You can keep your information interesting and updated by utilizing PASF to update it. This not only encourages your readers to interact more, but it also helps to improve your SEO efforts.

7. Gain a Competitive Edge

The original goal of the PAS box is to assist people in finding answers to questions they never thought to ask. When your own site answers all of a reader’s potential queries, not only are you more likely to rank for the PAS box, but users are less likely to browse another page because you have answered all their questions.

PASF also allows you to see what your competitors are missing out on. You can take advantage of this information by developing content that covers these gaps and provides more comprehensive content than your competitors. As a result, you solidify brand authority, offer a seamless user experience to your readers and increase click-through rates.

8. Make Impressive Outlines and Enhance Drafts

Utilize the insights from PASF to develop structured content outlines for your writers. When you have chosen a term and understand the search intent, creating a content outline that provides a clear and organized framework for your content will be easier.

You can include these keywords in a content brief, and writers will have more direction for the content, reducing the possibility of them deviating from your specifications. Creating explicit content outlines ensures the message is consistent and cohesive with your brand and goals.

9. Increase Top-of-the-Funnel Marketing Reach

The PASF questions are a goldmine of ideas you can maximize at every point of the content production process to deliver relevant and meaningful answers to your readers.

People looking for answers to People Also Search For inquiries are usually in the early or awareness stage of their customer journey. As a brand, you can leverage the PASF questions to entice potential leads residing at the uppermost segment of the marketing funnel by delivering all-encompassing content and of immense value.

Maximize the PASF Feature

Don’t underestimate the power of the “People Also Search For” feature. This handy feature provides valuable insights into the queries and interests of your audience, allowing you to refine your content strategy and provide targeted solutions. By maximizing this feature in your SEO content strategy, you can stay ahead of the competition, deliver better results to your readers and build brand authority.

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