We understand that the algorithm changes made by Google focus on relevant, high-quality and useful content. Even today content is still the undisputed king in the world of SEO. It is the top SEO ranking factor, and digital marketing experts are giving it the respect and attention it deserves. Therefore, businesses must know what type of high-performing content would help them to effectively maximize their SEO. We know that modern search engine optimization is dependent on valuable and worthy content that is instrumental in boosting the site’s overall customer experience. However, choosing the best type of content for a website can be a challenge.
When eCommerce marketers think of content, they may envision stuffing worthless words into different category pages that do not engage shoppers. However, there are innumerable creative options for presenting valuable content to drive impressive traffic to your site. Content creation is certainly not restricted to top brands with extravagant spending capabilities. Even small businesses with extremely economical budgets can come up with worthy content that attracts both search engines and shoppers alike. Let us explore some of the high-performing content types for boosting your SEO and targeting shoppers.
If your website has a blog, it can be used to position yourself strategically as an authority or innovator in your niche. You could create authoritative blog posts with accurate and in-depth developments and news related to your industry or your precise line of work. You may post your point of view regarding these new developments. If your blog posts are oozing with confidence and authority, you could at once engage your target audience or readers, answer their queries, successfully convey your brand message and sharpen your brand voice.
Blogs help searchers identify or discover a brand via topics that are associated with the products of the company. Moreover, lifestyle blogs are not always 100 percent product-related. They are about emotions and feelings, and therefore humanize the brand. These sorts of blog posts could help in introducing new shoppers directly to your brand, those who had no initial plans for buying your product but would do so after going through your blog post.
Content writing and SEO best practices had at one time predicted that any content more than 500 words in length was destined to fail. That opinion was based on the assumption that the Internet is all about crisp and condensed information. However, today digital marketers have realized that long-form articles achieve better ranking and more engagement and people want to read such long-form articles even though they do not have the luxury of time in this fast-paced digital era.
Moreover, there seems to be an obvious advantage of long-form articles for SEO. Having more words in an article means more potential for incorporating keywords into the matter or content. Google, however, allots higher rankings to long-form articles simply because they are better researched and more detailed. They are the right choice for consumers who are browsing through articles to find concrete answers to their questions. Short and concise content is not so detailed and is pretty general in its approach. Long-form articles are the way to go; they contain more insight and are a more valuable type of SEO content.
Idea galleries have wonderful potential if done right, but their value is often lost when webmasters choose to put up a host of images without any text content to support them. Without this commentary tying the content and context together, the effectiveness of the marketing strategy takes a big hit. The pictures lose the value they could have provided with more effective implementation. One way to do it better is to use a blog-style content presentation that features professional-grade photographs married with meaningful content that ties together your services or products into one cohesive story. This also produces a lot of spaces to naturally link to these products or services, thus overall improving your SEO.
According to https://www.woorank.com, while “trending” topics are transient, the immense popularity associated with them means they can drive fantastic amounts of traffic to your site in the time that they are trending. By leveraging these when they are at the top of the social media cycle, you can promote your services or launch new ones to great fanfare. Timing is everything and producing relevant, meaningful content can draw high-quality links and a lot of interested visitors. You could also resort to a practice called “newsjacking.” This involves surveying top news stories and providing angles or analyses that might bring your brand or product into the limelight in a relevant manner while also serving value to the reader. This is a proven method for establishing thought leadership and putting your brand on the map for future stories on that topic, as well as relevant products or services.
Creating a comprehensive and informative how-to-guide or beginners’ guide is a great way to discuss the fundamentals of a subject that readers may be interested in learning about. This guide does not necessarily have to focus solely on your products or services. It must focus on demonstrating your expertise and authority in your precise niche.
Digital marketers might benefit from writing about topics like a “Guide to Employing the Services of a Digital Marketing Company” or a “Guide to Writing Perfect SEO Content.” Such topics could give you ample opportunity to incorporate several precise and focused keywords into your content and boost your local SEO services.
Not adapting to a changing landscape is one of the surest ways to bury your brand. You need to stay up to date and keep your content fresh and relevant. Blogging regularly is an absolute must. In addition, you need to ensure that your content doesn’t look like any other informal blog run by a hobbyist online. Authoritative, detailed content with great images, quality links, and reputable sources elevates your content and separates you from the crowd.