Search engine optimization (SEO) is imperative for websites. Google evaluates websites on various factors to improve search engine results pages (SERPs) and promote user-friendly sites in the search results. On the other hand, low-quality sites appear further down the page.
Google uses algorithms to filter its database and make it more valuable to the end-users. Thus, it’s critical for site owners to properly implement SEO. This includes applying only white-hat SEO techniques in their campaigns.
If you’re also struggling with SEO issues and need to fix them ASAP, you’re in the right place.
In this blog, we’re going to discuss the most common SEO problems and ways to fix them. Our tips will revolve around crawling and indexing, on-page SEO and content, as these are the most important areas to improve.
Let’s get started!
After building a website, the next step is to make it visible to search engines. Google uses its web crawler to systematically browse your website and index it to Google’s database. So that means websites don’t appear in search results if Googlebot fails to discover or crawl them.
There are plenty of technical issues that can cause crawlability issues in your site. Below are some common issues you must solve to fix this problem:
Usually, when you verify your website’s Google Search Console, you make your website visible to Google. But what happens if Googlebot can’t crawl and index your website thoroughly due to certain issues?
Follow these tips:
You’ll also need to check whether all of your web pages are indexed. To do so, search site:yourwebsite.com on Google. Then, you can follow these steps:
Duplicate content is a common issue most webmasters face nowadays. This problem appears when Google discovers similar content on the same or multiple websites. Due to this, Google can’t decide which page is the original source of the content and which page to list on search results.
Duplicate content issues occur for several reasons, such as faceted navigation, mobile-friendly URLs, session IDs, parameterized URLs, print-friendly URLs, localization, etc.
As said earlier, duplicate content issues can arise due to different reasons. Thus, there’s no generic solution for duplicate content issues. We highly recommend performing a thorough site audit to find duplicate content on the site. You can also use the Screaming Frog webmaster tool to find duplicate content issues.
Below are some recommended solutions to prevent duplicate content issues:
Optimized URLs are helpful for users and search engines. SEO-friendly URLs describe a web page to potential users and search engines. However, poorly structured, bad URLs make it difficult for crawlers to access and index them. Standard URL structure includes protocol, subdomain, root domain, TLD, slug and page name in order.
Poorly optimized URLs can cause several problems:
Ensure your site has short, descriptive and keyword-rich URLs. The primary goal of URL optimization should be to make it readable.
Below are the following steps to systemically optimize your site’s URL for SEO:
You may encounter issues regarding mobile-friendliness and get an error. This means your page isn’t mobile-friendly. It happens for several reasons, such as restrictive robots.txt files, non-responsive web design, slow loading speed and poor site structure.
Silo website structure is essential to create user-friendly navigation for better SEO. Silo structure allows webmasters to place structured content in the site, ensures page-keyword relevance and eases interlinking.
Websites with poor silo structures are less likely to get discovered by search robots. Besides, improper silo structure can result in disorganized navigation and poor user experience.
It is easy to organize your website’s content in order with the silo website SEO structure. The primary goal behind silo website architecture is to improve it for users, making it easy to navigate and maintain a logical order.
Below are some steps to follow to create a proper silo structure for your site.
Canonicalization is important to enhance the site’s SEO performance. Canonical tags allow the webmaster to inform search engines about the particular URLs that are the original. It prevents issues that often arise due to pages with duplicate content. When canonical tags aren’t placed or improperly added, the search engine fails to determine the master copies of pages.
To achieve higher rankings on SERPs, improving certain aspects of SEO isn’t sufficient. Technical SEO goes far beyond indexing or user-friendly web design. Webmasters must perform all technical SEO processes ethically to obtain long-term benefits.
You must take the following things into account to improve your site’s technical SEO:
We recommend following SEO guidelines and rules while creating site architecture, URL structure and other elements of the site. Also, always perform in-depth analysis and audits to discover and fix issues on the website once and for all.