Business ideation has always relied on brainstorming sessions. We put smart people in a room and hope something sticks. But this old process can be time-consuming, subjective and limited by memory capacity, attention spans and our incapacity to analyze vast amounts of data. And while ideation can be about big enterprise initiatives, it’s also about small company changes that make a big difference – streamlining processes, saving or making more money, personalization or improving client communications.
AI has the power to revolutionize the way we generate ideas through its ability to analyze massive amounts of data. AI can uncover patterns and insights that humans miss. In this article, we will explore the partnership between AI and ideation and how it can lead to game-changing ideas and results.
By augmenting human creativity, AI has the potential to transform the ideation process. AI can also automate the process of idea generation by using machine-learning algorithms to identify trends and patterns in existing ideas, leading to the generation of new and innovative concepts.
By analyzing the success metrics of previous ideas and comparing them to the current ones, AI can provide insights into those ideas most likely to succeed. By focusing efforts on ideas with the highest probability of success, AI saves time and resources.
AI algorithms sift through vast databases, scientific papers, market research reports and customer feedback to identify trends and opportunities that can serve as springboards for innovative ideas. This knowledge helps companies stay ahead of market trends and consumer preferences.
These three case studies from the marketingaiinstitute.com are excellent examples of how AI has helped reengineer communications, customer journeys and improve sales. AI is augmenting human creativity and generating ideas that have a tangible impact on business and their customers.
1.Adobe turned to the conversational AI from Drift, a marketing and sales platform that also has a virtual assistant (VA). Drift’s chatbot uses AI for its natural language conversations with site visitors along their buyer journey. The VA hands them off to humans when the time is right.
The results: Improved conversion rate and an additional $10.8 million in revenue for Adobe.
2.The American Marketing Association. In an effort to provide the most relevant and up-to-date information for its members, the AMA pulled in rasa.io. to automatically write and personalize its newsletter. Rasa.io uses natural language processing and machine learning, generating personalized Smart Newsletters and newsletter automation.
The results: A dramatic increase in reader engagement and a big time-savings for the AMA’s staff.
3.Tomorrow Sleep. New on the sleep/mattress scene, this company’s website was gaining an estimated 4K new viewers/month—good but not great. They used MarketMuse’s AI-powered content intelligence and strategy platform. The AI research application helped them understand what topics they needed to be writing about. They also used the advanced analytics applications to understand where their competitors ranked for each of these topics. Tomorrow Sleep used this learning to develop content around the new topics to better compete.
The results: 400,000 monthly visits to its website (a 10,000% increase).
Incorporating AI into your ideation process can be a game-changer, but it requires planning and execution.
Here are some tips to help you get started:
By following these tips, you can effectively incorporate AI into your content marketing ideation process and unlock its full potential.
In this rapidly evolving AI industry, it’s interesting the way AI software has self-segmented into categories. If you incorporate AI into your content marketing business, you’re availing yourself of new tools that leverage AI algorithms to analyze data, generate insights and assist in the ideation process. Here are AI examples and some popular tools and software for AI-powered ideation:
The future of AI and ideation as part of content marketing is evolving rapidly. Here are AI examples and a few trends to watch:
I’ve been using AI tools as part of my content marketing strategy for about six months or so, and in that short time, they’ve improved dramatically—they’re faster, with more functionality, better interfaces and just easier to navigate. Their rapid growth makes me realize the potential of AI—the ways we can use AI to improve processes is stunning. By embracing new technology, companies can harness AI to change the way they ideate. What’s the future of AI? I’ve learned enough to know that it’s unlimited.