How‌ ‌to‌ ‌Increase‌ ‌Conversion‌ ‌Rates‌ ‌with‌ ‌E-commerce‌ ‌Trust‌ ‌Signals?‌ | SEOblog.com

How‌ ‌to‌ ‌Increase‌ ‌Conversion‌ ‌Rates‌ ‌with‌ ‌E-commerce‌ ‌Trust‌ ‌Signals?‌

Jeremy Greenberg

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Are you one of those millions and billions of people who are involved in trade online? Figures show that there is a rapid rise in the number of buyers. E-commerce has grown big and is expected to get bigger in the future. Why? It is because of the simple reason that the full range of options satisfies the heart’s desire of the customer. The figures for exchange are increasing along with the opportunities.

Do you have an offline store but not an online one? Well, that is unfortunate. With tons of people out there to buy your product, you can be more successful if you are on the world wide web. With tons of e-commerce stores, the customers face difficulty in looking for what they need due to the noise. The customers then usually go for big, successful websites such as Amazon. 

To stand out and be heard, you need to be aware of this: People do not trust blindly. The trust of the customer must be earned. You must prove your website reliable and worthy of the customer’s precious time whenever they visit your site. This is critical if you have an e-commerce site. Only when you earn the customer’s trust, they will believe in the products you are selling and will feel safe in sharing their personal information needed to complete the transaction. 

Why are Trust Signals important?

Trust signals refer to a customer who wants to buy from your site, believe and confide in you. It does not matter what you are selling; rather, it matters how you are positioning a service or product. In e-commerce, where there are so many options for the consumers, you need to make people believe in you and show them why they should buy from your website. 

As they say, you cannot achieve what you cannot measure. Hence, you must know your conversion rate – the number of people who convert after visiting your site. This is influenced by various factors such as your way of selling, the demand for a product, etc. But most importantly, it is based on how much they trust you with their confidential information. The average conversion rates vary from 1% to 3%. If you are an owner of a small business, conversion rate optimization must be your top priority. Even a tiny increase or decrease in your conversion rate can have a significant impact on your bottom line.

What can you do to increase your conversion rates?

The conversion rates are directly linked to the trust the customers have on your website. So, let us take a deep dive into the Ecommerce trust signals that may help you increase your bottom line with improved conversions: 

Install SSL Certificates

It is practically impossible to sell something on the world wide web without extracting pertinent information from the one buying it. The conversion rate is determined by the number of people who buy your product, compared to the total number of people who visit your website. With the rapid increase in traffic on the internet, the threat of information leakage is also growing. Customers know that sharing confidential information can be quite dangerous. As an online retailer, you must understand that there is always a possibility that hackers can steal their identity and get hold of your customers’ information. Hence, an SSL certificate should be on every website. 

Pondering what SSL certificate is? Well, SSL is the most cost-efficient and easiest way to help you transfer your data securely and safely by encrypting it. It protects the confidential information entered by the customers from man in the middle (MITM) attacks. It ensures that no one listening on the channel can make sense of the data being transmitted. This helps in maintaining the privacy of users. SSL certificates are issued by Certificate Authorities (CA) which are trusted third parties. They verify the site and after authentication issue an SSL certificate.

SSL certificates are available in different types. Some are more secure and provide the customer with more information about your website and so, help to increase their belief. The best kind of certificate for an e-commerce site is undoubtedly an EV SSL certificate. This certificate has the strictest verifications. They may take a bit longer to acquire, but they provide the highest level of security and authentication. This is the one of the best recommendations to Buy SSL Certificate.

Set up legal pages for your website

Having some legal pages on your website, such as ‘Terms and Conditions’ and ‘Privacy Policy’ helps you to legitimize your E-commerce site.

But why do you need to legitimize your website? 

The simple answer is that; it helps you set up some ground rules on how a visitor must use your website. It also impresses upon the customer that you are on the right side of law and makes you even more trustworthy. 

You can prepare a set of rules you want to follow for engaging with your customers. It is advisable to seek help from legal advisors before putting these operating regulations out on your website. 

Setting legal pages enhances the trust of customers in you, and the visitors feel safe in sharing information on your website. This is a crucial e-commerce trust signal that will help you in increasing your conversion rate.

Reviews and feedbacks

Letting people speak is an essential component of increasing trust. If the visitor finds good reviews and feedback from the people who have been using some product, it will leave a good impact. Offer social proofs which help the newbies on your site to form an opinion about you. 

No product is perfect. Each has its flaws. Not only good but sometimes the bad reviews can also help you to improve your service/product and target your potential customers. Reassure the customers who have not had a good experience with you. Talk to them and help them resolve the issue they faced. 

This interaction helps customers form a positive opinion about your website, and they start trusting your services and products. This approach eventually boosts your conversion rates.

Enter Social Media

Social media is an excellent platform for promotion and interaction with your customers. It provides a platform for your visitors to interact freely. 

The comments on your post help the people who are interested in buying your product engage in conversations around it and feel reassured about their purchasing decision. Also, talking to the customers who found your product useful and sharing the response shows that you care for your consumers. In addition to this, remind people to leave reviews. 

This is an essential strategy that increases interaction and leads to an increase in conversion rates. 

Enhance the Features of your website

If you want to increase your viewers and the conversion rates, you need to make sure that your website is fast and easy to navigate. Slow loading time and unappealing, complicated designs leave a negative impact on your website. Also, if it just shows the information about the product without any interaction, then this might reduce your conversion rates.

In addition to this, features like voice search make it easier for visitors to search for products on your site and hence, prove very useful. 

Conclusion

Customers usually gravitate towards the brands which provide them value. Your site must appeal to your target audience and at the same time, must have the content which satisfies their needs and demands.

The implementation of the trust signals mentioned above might take some of your time and effort, but in the long run, it helps you increase your conversion rates. Building a trustworthy environment for your users may seem a very long process, but it is worth it. 

Always remember, without trust between you and your customers, you can never be successful. However, when you follow the combination of trust signals, the sky is the limit.

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