It is a well-known fact that businesses that do not have a website cannot stay competitive in today’s market. However, having a website is not enough. The structure and quality of content are of crucial importance. Not only do you need to have high traffic on your web pages, but you also must have a high-quality conversion landing page. Therefore, you want your visitors to shift from “window shoppers” to actual clients or buyers of your product or service.
How to Make a High-Converting Landing Page
Making a high-converting landing page is not rocket science. Still, there are some features that your page must have in order to do what it is supposed to do. One difficult part of the process is that there is no cookie-cutter procedure that you can use. That was the bad news. The good news is that there are pointers that can help you and guide you in the right direction. By all means, this page should look interesting and attractive, but that is not the only criteria that it needs to hit. Choosing the right forms for your page is a lot of times crucial for your business’s online presence.
Many get confused between the two. Sure, your home page can be your converter page, but it doesn’t have to be if you do not like that option. It is important to realize that the main and only purpose of a landing page is to convert the visitor. Unlike some other pages, the search for landing pages is for the most part very organic, and customers are often lead there with a specific query.
Before you start working on your landing page it is vital to understand what your benefits can be if your page is done properly. So, here are the main paybacks from an effective landing page:
Every webpage has the goal to reach the highest possible place on SEO rankings. After all, if the search engines don’t love your page, you’re experiencing a major problem. What’s the point of having a website that nobody can locate? Landing pages can help you increase your SEO rankings.
If your website has a low SEO ranking it is likely that many potential visitors will not be able to locate your website. Alt text: Google’s main page on a laptop.
For people to buy your product or request your service they need to hear about it and know how they can benefit by buying it or using it. This is exactly what your landing page needs to do. It needs to demonstrate what you offer. Plus, it must show what the benefits are in order to draw in the potential client or customer.
We already stated that there is no clear pattern that should be followed when creating a landing page. The content of a landing page dictates its success. Yet, there are elements that every great landing page contains. Here are some that you shouldn’t forget to include:
Your headline will dictate whether you keep or lose your visitor. Thus, it must make a statement that will make your visitor stay on your page and further explore what you offer. Not only must it be an attention grabber, but it also must explain in short what you’re providing. Remember, it must be sort and sweet. 10 words is an ideal length for a headline. If you cannot keep the number of used words below 10, definitely make sure it doesn’t surpass 20.
So, if the headline has the job of spiking a visitor’s interest, then the subheads must keep it. Usually, they are positioned directly underneath the headline. In the content of the subheadings, explore the art of persuasion. Emphasize your product’s or service’s excellence. Thus, the content of the page is important. It has to contain a deeper explanation, but it cannot hold too much content.
No wonder we say a picture is worth a thousand words. Pictures are the main eye-catcher in a story. The provided picture makes an immediate impact on the visitor. Of course, the picture chosen must be relevant to your merchandise or service. Also, it must be large, and the quality must be very good. Many web pages use screenshots, which is great because they give the visitor a more specific idea of what you can offer them. If you are creative in this department, you can set yourself apart from your competition.
The goal of every page on your site should be to interest your visitor and keep him or her on the webpage as long as possible. Alt text: guy sitting next to a laptop and browsing the web.
On your landing page, you need to have some contact options for your visitor. Visitors must have a way of reaching out to you or your employees. Having multiple contact options is great for businesses. The most common contact options are phone numbers, email addresses, physical addresses, etc. Nowadays, many companies have live chat options on their high-converting landing pages. Some believe that these live chat boxes are a bit controversial. Nevertheless, they seem to be more and more common on many websites, which would indicate that customers are inclined to put them to good use.
Customers adore guarantees. Guarantees give people a sense of security and promise that they’ll get what they’re looking for in your products or services. With this in mind, use a guarantee that has the most connection to whatever you’re offering to your visitor and hopefully future client.
By now you probably have a very good idea of what is important when creating a high-converting page. Make sure you dive even deeper into this topic because it can make or break your online presence. It’s important to discuss how using or failing to use your product or services can cause gains and losses. However, that is a story for another time. This is a great base for creating this extremely important page for your business. So, don’t wait any longer and get started.