How to Use SEO to Increase Your Company’s Profit

Dominic Beaulieu
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Of the world’s 7.7 billion people, 4.5 billion people use the internet daily. The very first place where most consumers begin a search when they need information on a product category is online. So for companies looking for ways on how to target these customers, get them to know more about their products, and buy into it, using SEO tactics is one way to go.

Search engine optimization (SEO) is a process of properly curating your products and making conscious changes to your website design. The end goal is for your website to gain more visibility and generate traffic for your website.

Search engine algorithms change frequently, and SEO tactics evolve with such change. This means SEO plays an integral part in positioning a business for success. In this article, you’ll find useful tips on the SEO tactics successful businesses apply to increase their company profits.

How to Use SEO to Increase Your Company's Profit

Some key SEO tactics to help your business increase profit:

Your Website Content Must be High-Quality

For most business owners, the initial zeal and effort they had in setting up their website dwindle over time. This may lead to your products rarely coming up as the top ranking in a search engine. To drive more traffic to your website, you have to consistently create more content. Not just any kind of content; you have to create high quality and relevant content. Because let’s face it, consumer tastes can be very individual and dynamic.

If consumers notice that your website always has new and exciting things, they will keep returning to your page and spend more time exploring. This is sure to generate interest in trying out your products.

And don’t forget your customers are from all over the globe and not everyone understands the English language. Therefore, it is important to have your page translated into multiple languages. There are a ton of translator services out there; The Word Point is a good place to start your search.

The Importance of Keyword Usage

Keywords are another very important aspect of SEO. If a consumer is searching for a product online, they are bound to use keywords related to the product. So it is important your website contains the keywords that will rank your business top on the search page.

For instance, if your business sells lipsticks, the obvious keyword phrases will include best shades of lipsticks, matte, long-lasting lipstick on discount, etc. You may also want to target a specific customer base with your use of keywords. For example, to target consumers who are conscious of the ingredients of their lipstick, you can use key-phrases such as matte lipsticks suitable for vegans, chemical-free fruity lip-balm, etc.

Once you determine the kind of keywords you want to use, it is up to you to decide where to fix them in your content. There are various places it can show in your web pages, URLs, image descriptions, metadata, email campaigns, etc. Keyword phrases you can consider using for an SEO campaign to increase profit include: Buy + keyword, Cheap + Keyword, Best + Keyword, Key-phrase + online, Keyword + location, Brand name + products, etc.

It is also important that you use longtail keywords (4 words and above) so you have less competition in a consumer search. Google AdWords is a great place to start your keywords research.

Utilize Your Social Media

The use of social media has grown at an alarming rate, with about 45% of the world’s population on social media, so it is a no-brainer that this is one of the essential elements of a comprehensive and modern SEO strategy. Continuously, more people are joining various social media platforms and spending hours on them engaging with a ton of content.

On Facebook alone, about 80% of people log in when they want to find interesting content. This presents a big opportunity for businesses to capitalize on this readily available market to create brand awareness, connect with a new audience, sell their products, and develop lasting relationships with customers.

The Buy Button is also an important feature to use on social media to generate sales. You can find this advertising technique on Pinterest, Facebook, Twitter, and YouTube. Buy buttons were invented to accelerate the buying process while surfing the net with the touch of a button. It is wise to take advantage of this SEO tactic.

Most social media platforms now also have advert and promotion services, such as Facebook Ads, Instagram Ads, and more. Generally, social media enables your brand to connect more with potential and existing customers. They get to see the more human side of your brand, and it bolsters the efforts of your customer service.

Improving Page Loading Speed is Key

If your page takes too long to load, your rankings will be penalized by the search engines. It is really important to optimize both your page speed and server response time. Google uses an algorithm that recognizes your website’s popularity and adjusts your search ranking accordingly.

For example, if your business page gets ranked as number one on a customer’s search result and then they click on your page but it takes too long to load, they will most likely leave your page and move to a competitor’s page. That isn’t good for your brand and sales, as you might have just lost a potential customer. Research finds that 40% of visitors will abandon websites if the page takes more than 3 seconds to load, and 80% of those visitors won’t return to that website.

Common reasons why your website takes too long to load might be that your page design is too complicated, or it is time to upgrade your web hosting services. So it is very important that you try to identify errors on your site, if any, and fix them ASAP!

Conclusion

SEO will continue to have a great impact on creating brand awareness, building consumer and manufacturer relationships, and, importantly, generating business sales. It is something every business should have already incorporated into their business plan. If your company has yet to do so, it is never too late to start building and implementing these SEO tactics to help increase your company’s profits.

Written by Dominic Beaulieu

Dominic Beaulieu
Dominic Beaulieu is a gaming enthusiast turned tech writer who covers an impressive variety of topics, such as design, development process and game marketing and helps developers spread the word about their creations. He is a fluent French speaker who also has mastered Dutch, Norwegian and Swedish. He has experience in software translation, tech counseling, project management and digital marketing tailored for startups.

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