First of all, let’s clarify what SEO-friendly content is. The acronym stands for search engine optimization, easily explained as “the kind of content that is optimized to pop up on the first page of search results.”
Such content should be of high quality, meaning it contains relevant information from trusted sources. However, there is a broader range of requirements for writing such rich content. Here are some tips on how to modify your content.
You can find websites that write for you, such as Online Writers Rating and Writingviews. However, in many cases, it’s better to work with professional writers to save time and be assured of correct grammar and spelling. Furthermore, a professional writer will ensure their work is well-researched and written according to all the rules that keep it optimized for search. Before deciding to use an online writing service, it’s essential to review the feedback from users. Alternatively, you can try your hand at writing the copy, articles, blogs and web content yourself. If you’d like to succeed at writing SEO-friendly content, then here are a few suggestions to help you succeed.
Pepper your copy with headlines and sub-headers. Systemize your information, so it’s easy to read and absorb by your visitor. SEO search analytic bots recognize your headlines and can establish whether the content is appropriate and if it relates to the search query. The more operative the words in your headline or sub-header are, the higher a chance you have of your content ranking at the top of the search engine results pages (SERPs).
Visualize your content by adding graphs, charts, mind maps, diagrams and the like. Vertical content like images, up-to-the-minute news and video grab the attention of your reader. People are more likely to stay on your website longer because your content is schematized and relevant. After all, a picture is worth 1000 words.
At first glance, it may seem the more keywords you use, the more optimized your writing is. However, your content becomes unreadable and clunky when stuffed with keywords and Google will recognize this activity and penalize you. Your keywords should fit in your copy naturally, like a logical extension and remain recognizable for search systems.
This tip could be divided into five key points:
Make it neither too short nor too long, but the days when 300 words were good enough are long gone. Now search engines prefer longer-form content with a superior quality of information. However, too long an article (more than 2,500 words) will be negatively graded by the likes of Google. Also, it bores your reader and often, you’ve included too much unnecessary information. The most optimal length is 1,000-2,000 words. This length gives you the space and freedom to cover all the information you deem necessary, and your readers won’t quit.
It is better not to use complicated words and sentences. Simplicity is the key. Readability depends on the way you structure your text, your ability to create copy that flows easily and has an easy-to-read style and tone.
Readability also relies on your keyword usage and how well you’ve intertwined your keywords into your copy. If you’re not an experienced writer and you are unsure of how to achieve readability, then it would be time to consider using a top-rated paper check services.
Receiving information from images is easier than reading. And, it’s proven fact, many users are keen on visual learning. If the images are clear enough and indicative of the message of your content, your reader can choose to skip the article altogether. High-quality, optimized images make your content look appealing, well-organized and sophisticated. If you optimize your images, search engines will use them for ranking purposes too.
Make your site look slick and unique. You wouldn’t appear in public wearing anything less than appealing and appropriate, so you should treat your website in the same way. Don’t rely on your content alone to attract users. Dress up your website, choose a functional UX-inspired theme and keep your style consistent.
Add social media buttons to your website so people can share the content easily. Apply this to most of your web pages (service pages and landing pages included). Don’t forget to include your blogs, videos and resource pages.
Use trusted sources only when citing facts, statements or statistics in your copy. Don’t give your readers false information; it will negatively impact your reputation online. Make sure to add some backlinks as search engines will seek out links for authority. Also, add a couple of links to previous content you’ve shared on your website. Choose articles that give further insight into the topics you’re addressing in your copy.
Now that you know some tricks on how to write SEO-friendly content, you’ll quickly see your website in top searching results.