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As the number of online businesses increases, the competition among them is becoming furious. These days, almost every start-up has its own website, whether it is a small or medium enterprise business. This trend of all businesses, big and small, having an online presence, has had an astounding effect on business growth. However, it has also significantly increased the number of competitors in the market.

Operating a business on a digital platform is quite different from the physical world. eCommerce businesses, for example, have very different criteria for selling their product or service: In the beginning, it requires less capital as there is an absence of rental and other utilities. All you need is a well-developed website and your range of products. 

The development of a website is the easy part but what comes later is quite comprehensive. When an individual creates a website, their priority is to increase the number of impressions. To increase the number of views, search engine optimization (SEO) is the best solution possible.

SEO is a process of increasing traffic to your web page, whether organic or paid. Many other strategies help to rank a website, for example, link building or creating hyperlinks among webpages. You can search for the best link building services for agencies in your area to learn more about how you can benefit from them.

Will SEO still be a valid option in 2021. The answer is yes! With upcoming changes in the new year, from Google’s Page Experience Update to mobile-first indexing, SEO is more important now than ever before. SEO boosts your website to rank better in search engines like Google and Bing. A high ranking means your website result appears on the first page when a user types a keyword related to your company or website. 

Now the question is: Why should you care about where your web pages are ranking on search engine results pages (SERPs)? The answer is to increase the number of sales. A high ranking means more eyes on your product and more sales as a result. If you appear at the top of the SERP when a user searches for the product or service you offer, you will automatically get more potential customers – it’s a fact.

An increase in website traffic is one factor that helps in ranking your website higher. But Google uses another merit to rank a website in their search engine: It’s called link building. Link building is the process of acquiring hyperlinks to your website, helping the user navigate among web pages on the internet. Though beneficial, as it directs the users on the web, it isn’t easy. SEO requires plenty of time and resources to build higher quality links. However, there are other techniques to help you create connections, too. 

Link Building and Search Engines

How do link building and search engines work together? When the search engine has crawled all the pages on the web, it adds this content to its indexes and decides whether or not the web page is worth being better ranked for relevant keywords. However, several factors affect the search engine’s assessment of your site.

The quality of an external website linking to your page is a major one. This ranking idea became highly acceptable as it was considered a vote of confidence from a high-ranking source. But now there are so many techniques available to manipulate the page rank and change Google’s perception of your site. These link building strategies are a few of them:

Guest Blogging

These days, guest blogging is a highly useful and immensely popular tool for businesses. But if you want to get the complete advantage of guest blogging, build a realistic strategy from the start.

The goal should be measurable and clear to increase traffic. Find a blog that accepts guest posts and where readers and owners are both likely to share that post on social media. The selection of a blog to submit your guest post to plays a crucial role in exposing your web page to people.

Before deciding on the topic of your guest blog, you should first study the blog’s audience, its highest-engaged post and its content. Understanding the audience helps to tailor your posts and direct it to them. 

Using Infographics

Infographics are well worth building a link. They play a vital role in link building strategy, as infographics are attractive and the best way to show information like data, statistics or research in an easily digestible way. Also, it creates organic traffic and links to your page. A study has found that infographics generate 37.5 percent more links than blog posts. The downside? It’s expensive – but it pays off in the long run. 

Social Media

Social media is incredibly important, having brought about a massive change in marketing strategies over the years. To create more linkage, an individual needs to be active and persistent on social media. Sharing pictures, posts and updates about the business have proved to be beneficial strategies in the past. Consistency will boost your engagement, and followers will be likely to share your post or URL with other people.

Broken Link Strategy

A broken link strategy is also one of the few that can be useful for broken or dead links. It works in these ways:

• Find a post on a blog that has a dead link.
• Send a request to the blogger to link that dead link with similar written content on your web page.

Initially, it can be difficult to understand the broken link strategy. If you’re feeling a little out of your depth, check out Backlinko’s complete, detailed guide to the broken link strategy.

Company Directory

You can submit your site to a general company directory as well. It works just like a web directory, but with the focus of being on a page linking to highly relevant sites.

Resource Link Strategy

Many sites use resources for link building strategy. A resource can be a guide you create for your audience that consists of a list of links to your niche. Once you have written an article, you can outreach to external links through email. However, keep in mind that the external links should be from valid and trusted websites.

Conclusion

These days, there are a number of unique and effective strategies available for linking sites. Once you have a good idea of what they are and what they entail, you can then make a list of link building strategies that will work best for you. Remember, having the right plan in place is a guaranteed ticket to success, and if you do not have a plan, you are planning for failure.