Every year, an increasing number of companies launch websites and enter the Internet market, leading to cut-throat market competition. There are over 1.88 billion websites today and as a result, getting a good ranking on the search engine seems to be a big challenge, especially for newbies. And this explains why search engine optimization (SEO) is so crucial.
In simple words, SEO is the technique of making a website more visible to users who are searching for particular services or products on search engines like Google, Bing, Yandex, DuckDuckGo, etc. The more optimized your website is, the more visibility you will have in search results. That indicates that you have a higher chance of grabbing users’ attention and increasing your conversion rate. As simple as that!
With that being said, Jamstack is the one modern web development architecture that can help you build faster, better, or more secure sites. And in this article, we are going to talk about how Jamstack can be a treasure trove for an SEO-rich website.
Let’s dig in!
Nowadays, SEO is a full-fledged strategy aimed at enhancing the visibility and positioning of web pages in organic search results. It used to be just the placement of keywords, meta titles and descriptions.
There are many more aspects than just standard SEO techniques that Google takes into account when determining how to rank web pages, including backlinks, audience behavior, search intent and statistics.
Just as SEO used to be easier to master, it has now become more challenging due to intense competition, regular algorithm tweaks and informed users. The process of SEO is ongoing. Site speed, on the other hand, is another aspect that affects a website’s ranking.
Each content is rendered as HTML, making it simple for search engines to index and solving many issues related to optimizing a website for search engines. More security and fewer runtime faults are also the outcomes as a result of each request executing less code.
Jamstack sites excel in performance, which is one of their key advantages. Since it serves prebuilt HTML files over a Content Delivery Network (CDN) rather than rendering them on the server, the final results are quicker full-page and DOM-ready loading time. That explains why Jamstack sites load quickly. And as Google gives priority to faster page loads when indexing pages, Jamstack sites inevitably appear at the top of search results.
Jamstack enables the use of structured data, which is another component that benefits SEO. According to the relevance of a search phrase, search engines prioritize content. This method, known as JSON-LD, uses JSON to encode linked data.
Similar to how traditional JSON works, JSON-LD allows data to be efficiently classified. The addition of JSON-LD is a straightforward approach for static sites. Without modifying the server-rendered content and bots, developers can include it at the build stage itself. They just need to execute a simple script that inserts the required data into the HTML files. Jamstack also does not require any additional content preparation.
Static sites’ speedy loading is not a good enough reason for a sound SEO strategy as it avoids other critical parameters like navigation, mobile traffic, the structure of URLs, etc.
Since the content is already available, developers must build sitemaps when working with static sites. Additionally, a lot of static sites are created using Static Site Generators (SSGs), which come with built-in site mapping features. If not, you can also utilize a plugin to simplify the procedure. With Jamstack sites, site mapping is not a problem.
When it comes to SEO and content optimization, Jamstack prepares your website to meet every SEO objective you can think of. The advantages of Jamstack sites for SEO include the following:
Less code is run on every request when a site is static. The result is improved data security and fewer runtime mistakes. Only runtime asset optimization and putting those static files on the CDN are the main concerns for developers.
This leads to an improved user experience through enhanced website performance level, fewer latency delays and reduced network journey distance. After all, a quick-loading and secure website is something everyone wants.
Jamstack and SEO go hand in hand. As mentioned above, Google will always favor sites with quicker page loads and better keyword and URL placement. Hence, working with serverless Jamstack frameworks will result in an increase in actively engaged users, along with a higher conversion rate.
In addition, you can avoid slow paint operations and layout thrashing by removing render-blocking images, modifying unused JS and CSS files and optimizing site images.
Jamstack allows websites to communicate data and work quickly and securely with the help of multiple third-party APIs. You can complete any task without setting up the infrastructure and managing backend codebases and databases.
Due to the rapid evolution of Jamstack over the past 10 years, it has become a popular CMS solution. Web developers may boost the content distribution to end users thanks to the decoupled front-end architecture of Jamstack.
If you increase content delivery via static caching, you won’t have to worry about giving up the flexibility of a publishing process. Since Jamstack uses files rather than databases, version management is very simple and easy.
Here are some tried-and-tested ways to optimize your Jamstack website for search and provide the excellent user experience you always desired:
Although Jamstack sites are very fast in general, there are two tricks to make them even faster through:
Responsive images – Define an image to be used for multiple pixel densities so that the browser can work with the best one.
Formatting your content in the proper way is beneficial from both SEO and user perspectives. Internet users always prefer a well-structured site that is easy to navigate. There are two things you must always consider here – creating sitemaps with static site generator plugins and using the right keyword in static URLs.
Mobile browsing experience for your website is another important factor. Multiple static site generators implement responsive web design principles and use CSS media queries for multiple screen sizes. You will be able to optimize your website for different devices, whether it’s a computer, tablet, or mobile phone.
Search engines prioritize sites that display a decent amount of engagement on multiple platforms. The number of likes, retweets, comments and shares is not just vanities; it also serves as a metric of how engaging your website content is. Consequently, building a strong social media presence will help you bring quality traffic to the website as well as catch your potential customers.
Your Jamstack site will operate exceptionally if you do everything correctly, meeting the expectations of your target audience. Having a dependable architecture for your website is something you cannot overlook, especially as speed and performance gain more attention from end users and search engines. So, look out for reliable Jamstack development services and create an SEO-rich website that yields results!