Mobile rank tracking is something that has been on the rise for several years now. With more and more people using their mobile devices to browse the internet, research companies and communicate on social media, these statistics have never been more important.
Did you know that over 63 percent of the total searches on Google are completed from mobile devices?
That’s why Google and other search engines are beginning to prioritize mobile searches over desktop.
As a business that relies on online traffic for success, you’ll want to optimize your content for mobile searches to gather more organic traffic. So, let’s explore how you can monitor and report your mobile traffic to boost your search engine optimization (SEO) performance amongst mobile users.
When you begin looking into how users of mobile devices browse your site, creating reports can help you track the quality of your content.
With reporting, you can check how many mobile visitors you receive, where they come from, how many leads turn into sales, and more. These figures can help you refine marketing campaigns, reaching a larger slice of organic traffic while increasing your ranking position on search engine result pages (SERPs).
That said, to begin creating mobile ranking reports, it’s best if you rely on a third-party application, as we’ll explore further in this guide.
These apps allow you to choose which search performance factors you want to track, helping you create mobile traffic reports. You can also get real-time updates on the performance of your content on major search engines.
Before we get into the list of top solutions to monitor your organic search traffic, let’s consider some key factors. These are must-have statistics in any mobile traffic ranking report.
The type of device potential customers use can give you invaluable information when building your site and content.
Different devices use different web browsers. For example, Android users often use Google Chrome, while iPhone users are known to use Safari.
With these details, you can customize the design and appearance of your site to be best optimized for each device. When you know where the majority of your traffic comes from, you can tailor the aesthetic of your site for better performance.
Bounce rate is another massive factor you should consider with your mobile ranking.
As a loose definition, bounce rates are how long a user browses your website before navigating away. High bounce rates are often extremely negative as they mean people visit your site and bounce away quickly.
The entire premise of investing in search engine optimization and improving individual metrics is to increase the time spent on your site. If users navigate away too quickly, you won’t have a good return on your investment or make an impression on your audience.
Depending on the type of mobile rank tracking tool you use, you can get must-have tips about the bounce rates for your site.
Besides bounce rates, browsing duration is essential for improving Google mobile statistics.
This factor gives you valuable insight into how long people typically spend on your website and which pages. For example, your “Contact Us” page may not have as much browsing duration as your product pages.
Using this information, you can decide where to put your most effective marketing tools to reach a larger search volume.
You’ll know exactly which pages are the top-performing spots on your website. From there, you’ll find interacting with your audience has never been simpler.
When it comes to making money from your website, conversion rates are necessary to consider. They can also assist with your SEO efforts, helping you optimize your content to send leads down your sales funnel.
Conversion rates are often categorized as a group of people completing a specific desired action on your site. For example, if your website is designed to sell products, conversion rates explain how many people go from learning about your products to buying them.
A non-profit organization may consider their conversion rates regarding newsletter signups or other activities the site is designed to encourage audiences to complete.
Conversion rates give you a good idea of the quality of your website and usage patterns across your audience.
In the past, keywords were the top thing search engines relied on to determine the SEO efforts of websites.
Today, numerous factors contribute to SERP positions, with a keyword list still being one of the top. When generating mobile performance reports, you have to take keywords into account, as they offer valuable insights into how your content is ranked and found.
You’ll know which keywords are most often used by browsers across your content. It can give you a great idea of how you can optimize your website to attract more visitors in a specific niche.
The final factor to include in your mobile ranking tracking is your overall site performance. Loading time, user interface, and clean browser design are all important to the mobile experience.
With a better idea of how the mobile versions of your content perform, you can guarantee fewer bounce rates and overall better customer satisfaction.
The better your site performs on mobile, the higher your mobile SERP will become. Also, you’ll find you’ll gather more organic conversions, boosting your mobile visibility exponentially.
As with any customer-facing product, the happier your audience is, the better your products and services perform.
Now that you have a clear idea of what factors o include in your mobile SERP reports, let’s explore the tools you can use to help.
Numerous free platforms offer tools for SEO professionals looking to boost their mobile performance. If you’re looking to compete against your desktop counterparts, these apps are some of the best to consider.
Let’s take a quick look at the best apps you can use to generate mobile rank reports.
Undoubtedly, Google Search Console is the best free platform to use when it comes to mobile keyword ranking and other top factors. That is because all of the data on this app comes directly from Google, showing your true Google mobile ranking.
You’ll have real and accurate data to help you better understand keyword positions, page experiences, average CTRs, total impressions and more.
Accessing Google Search Console is simple; all you have to do is log into the platform and visit the “Search Results” page.
Select “Devices” and then “Mobile,” which will give you access to the mobile-only metrics rather than desktop results.
You can then select “Queries” and “Average Position” to get an idea of your search result performance through mobile.
One of the fascinating features of Google Search Console is it focuses a lot on mobile keyword ranking. When viewing your search result performance, you can see which keywords are the highest ranking for your site.
Also, you can look at each of your keyword rankings for any period.
Ubersuggest was once a generic SEO tool that Neil Patel acquired in 2017. Since then, it has been transformed into one of the most powerful and free mobile rank trackers you can use.
You’ll be able to track up to 25 target keywords for free, making it a helpful mobile app for new site owners.
However, their available paid plans are better if you want access to more valuable tools such as a site audit, enhanced keyword research and competitor analysis.
When searching for keywords for rank tracking, you’ll have to input your location and the specific keywords you want to look into. You’ll then receive a list of generated reports which include tracked keywords, your average position, current search result rankings and more.
The final tool you’ll find helpful to create a typical report for mobile usage is Seobility, and it’s as easy to use as AI writing software. Like the other two platforms for usage metrics report options we explored, this platform is also free.
One of the most significant benefits of this app is that your account will always be free, regardless of future updates. In total, you can track ten keywords across countries around the world.
With your account, you can create an improved usage metrics report for a single website. You can also reap the benefits of many other features, such as backlink analyses and site audits.
If you find that tracking ten keywords for your custom reports isn’t helpful enough, they have paid accounts to consider.
Premium accounts include three projects per sign-up, and agency accounts include 15 projects per sign-in.
When using this app to generate a default report, the most important thing to note is that you select “Mobile” when signing up. Otherwise, you’ll be shown desktop statistics that won’t be relevant.
With 51 percent of smartphone users relying on mobile devices to discover new products and companies, your mobile reports are more important now than ever. With a number one position on Google SERPs, you can attract 27.7 percent more visits than ever before.
Using reporting and tracking tools can help you boost your relevance on SERPs, attract a larger audience, and bring more attention to your mobile-only search terms.