Surprise! Google had another algorithm update in February. But Google doesn’t want to talk about it. However, if you chatted with webmasters, SEO experts or any Google search marketers, you’d hear all about the massive changes they’ve contended with since the painful Feb. 7-9 weekend.
Since the beginning of 2020, the Google search engine results pages (SERPs) have appeared unstable and the updates have seen search results go haywire. Little more than a week ago, the SEO community began reporting a bunch of changes in its rankings and fluctuations in its traffic, and so the February 2020 update was discovered.
This update impacted organic traffic significantly and no matter what it says, Google is responsible. But, we’re used to (nowadays) receiving an update ahead of time. Google’s official search liaison Twitter channel usually makes the appropriate official announcements, but not this time. It seems Google’s new communication and transparency policy is only employed in certain instances.
We’ve encountered this lack of communication from Google before. If you recall the November 2019 update that occurred without forewarning, it was immediately evident through the dramatic impact on rankings. After mounting commentary and criticism from SEOs, Danny Sullivan responded on behalf of Google with this tweet:
“Some have asked if we had an update to Google Search last week [in November]. We did, actually several updates, just as we have several updates in any given week on a regular basis.”
High-quality content is always a predominant focus when Google runs an update unless the update is specific to a technical aspect of your website. So pay close attention to the type of content you’re publishing, according to Search Metrics SEO & Content Marketing Blog. All SEOs must consider Google’s Quality Rater Guidelines to better understand what’s expected from high-quality content.
Google has increasingly referred to its guidelines for webmasters post the last few Core Updates. All webmasters would do well to learn the best practice tips found in this guide to win favor with the search engine.
Search Metrics has created a guide to understanding Google updates, which gives the reader an understanding of data analytics when an update occurs. It dives into building a long-term, robust strategy that focuses on data-driven foundations that offer you ongoing success with Google.
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