Bots are exceedingly common on the web. In fact, as of 2012, bot traffic exceeded human traffic on the web. That’s right; more than 50% of the hits on your website, on average, come from robots rather than humans. Bots have a…
There’s an interesting conundrum some of us entrepreneurs face when we’re developing various businesses. That conundrum is the question; how much can we cross-link different websites we’re building? L…
301 and 302 are both HTTP status codes. They are very common, but the average user doesn’t see them; they’re codes to help an admin troubleshoot when something goes wrong, and they’re codes that servers use w…
Owning your own business is a risky venture, but one that has a lot of potential rewards. If you’re successful, you can bring yourself financial freedom, the ability to set your own hours, and the kind of success many peopl…
2017 was a year of webmasters finally making the migration from an insecure HTTP site to a secure HTTPS site. A primary impetus was Google’s continued push for security, along with all of the massive large-scale hackings…
Links have long been the foundation of SEO, ever since the very beginning of Google. Links connect the web; every site is an anchor point, every link is a line drawn between two of them. It makes sense that more links to a site would i…
There are a lot of different “optimize your SEO” articles on the web, with 5, 10, 15 or so steps on them. That’s fine, that’s good, though a lot of them end up repeating the same tips over and over. I decide…
One of the problems we’ve written about before is that the bounce rate for a site is not inherently accurate in Google analytics. The problem is that it requires two interactions with a page to record a site visit as anythin…
SEO encompasses a wide range of small and large signals that all mix together into one big stew. You can think of your content as the meat, the site design as the broth base, and so forth. Yet no stew is complete without spices, and in…
A few weeks ago, we wrote about one of the biggest new changes Google is making to their search results leading up to the start of 2018. That change is the expanded character limit for meta descriptions, aka the text snippet that ap…