A fast server response time is one of the most important factors for site load speeds. It doesn’t matter how smushed your images are, how compressed your scripts, if the server takes seconds to respond. To a certain extent…
Let me present to you a number of scenarios: 1: On a Google search for your brand name, one of your blog posts that happens to mention your brand more than normal is the number one search result, followed by your FAQ. Your homepage on…
Talking about a content delivery network and SEO in the same sentence is a tricky one. A CDN can be a huge benefit to SEO, or it can hurt your site immensely, and it all comes down to configuration. How a CDN Works A content delivery ne…
First of all, what am I talking about? Imagine two URLs. Or, don’t imagine them, because I’m going to post them right now. http://www.example.com/word http://www.example.com/word/ There’s only one dif…
We tend to think of a website hacking as one of two things. The first is the major data breach; someone breaks into your website somehow and steals user information, like the massive Target or Equifax data breaches. This can happe…
Google’s index is huge and sprawling, and sometimes they need a little help keeping up with it. If you want to get a list of URLs removed from the index, there are a few ways to go about it, but they all center around the Google R…
Not too long ago, you may have started noticing a lot of pages in Google search results that don’t really look like they should be there. These results lead to a blog post, but the “post” is actually just an imag…
You may have heard in the past that your AdWords quality score is an important part of determining both pricing and positioning for your AdWords ads.  What’s a little less clear, though, is what exactly goes into you…
You probably know this already, since you’re looking for alternatives, but Screaming Frog is a very valuable tool for marketers, especially those looking to audit their website.  It’s a search spider, mea…
I’m going to do something a little unusual here; rather than spend a couple thousand words talking circles around a topic before I answer it, I’ll give you an answer straight-up. Does Google penalize a website when…