WORST MARKETING EXPERIENCE. I strongly recommend NOT using Brafton for your companies content marketing needs for several reasons. For the duration of our 6 month contract, everything from “quality content” to communication has been a letdown. Even when threatening to terminate our contract early, in hope that Brafton would try to redeem themselves, they swept my company needs, our paid in full contract, under the rug, without any care for us as their client. 1. They don’t care about the customer. For 6 months, and finally tapering down to the end of our contract, Brafton was consistent in supplying a poor customer experience journey with very little redeeming qualities. You would think that new customers would receive upmost service and quality care, instead, you are ignored.2. As a paying customer, you are NEVER a priority. Content is not delivered on time. Neither teams, editorial nor account executives respond in a timely manner and repeatedly ignore notes or requests for help. In 6 months, of all the phone meetings and emails, Brafton account executives are constantly rescheduling or missing meetings. It is a poor example of responsibility, accountability and management. 3. Content delivered is sub-par. Go onto Glassdoor and read the reviews, employees express their misery and disappointment with the company and management. In a highly competitive and digital environment, this marketing company cannot even do the basic SEO writing and I find myself CONSTANTLY revising their “unique” articles. They also charge a $1200 “on-boarding” fee for new clients – which they claim is to “educated their workforce” on your market. I’m convinced that Brafton used this fee to provide their employees with crayons since they have the competency level of a child.
