I joined the CMO Accelerator knowing that I needed more strategic focus on my marketing agency. We serve beer, wine, liquor and cannabis companies with brand marketing, website building and outreach campaigns. My time before joining the Accelerator was spent juggling client work and sales , marketing and innovation. It is a hectic lifestyle to try to keep everything moving.What Casey taught me inside the CMO Accelerator is how to finally put together a coherent marketing plan for my business. His Functional Marketing Systems Map process allowed me to outline the flow of my marketing. I’m one of those guys who is quick to jump into something new and as a result, I have many projects half-complete and abandoned. Casey helped me see what projects were worth abandoning for good and which I needed to revive and focus on. This focus also helped me allot my time for each of the most important big picture items that I needed to focus on to grow my business.I have always been a great salesperson, but now my confidence in marketing has soared! I’m spending more time building evergreen marketing campaigns and less time chasing new and different techniques. I’m filling my calendar with more sales calls and finally experiencing the joy of what great marketing can do for my business. Casey’s tools allowed me to see the full capabilities of the team I had around me and to utilize everyones’ skill sets to help keep the business growing.With these new sales calls, by using the SOPs inside the Accelerator and hiring additional support, I’m spending less time on client work and more time growing my business and spending time with my wife and 2 kids.Now if I just had enough beer to bribe Casey for more of his knowledge!
